Purpose of role
As an Area Sales Manager, you will be responsible for providing leadership and guidance to sales officers in a specific territory to achieve shared sales targets and goals.
Responsibilities
Manage, train, and provide overall guidance to the sales team of an assigned territory.
Set reasonable sales targets to be achieved by the sales team.
Monitor the performance of the sales team and motivate members to meet or exceed sales targets.
Collect customer feedback and provide updates to senior management.
Travel to potential and existing customers within an assigned sales area to present company offerings and build brand awareness.
Utilize outbound telephone calls, email communications, and face-to-face meetings with customers and distributors to close sales.
Develop and sustain long-term relationships with customers.
Implement a sales management process to assist the sales team in identifying and prioritizing key customers and prospects.
Allocate areas to sales representatives.
Develop sales strategies and setting targets.
Compile and analyze sales figures and possibly deal with some major customer accounts yourself.
Collect customer feedback and market research.
Report to senior managers – RSM.
Requirements:
A bachelor’s degree in marketing, business management, or related field is preferred.
Professional qualifications and proof of professional training is an added advantage.
Proven sales experience: FMCG (Beverages) sales experience is compulsory
Proven track record of meeting sales quotas.
Proficient in all MS- Office Suite.
Excellent management, leadership, and organizational skills.
Strong analytical and problem-solving skills.
Outstanding negotiation and consultative sales skills.
Effective communication skills.
Exceptional customer service skills
Previous industry experience
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