Description: Provides comprehensive analytic marketing research for markets, products, and customers in support of the strategic and business planning process. Researches, verifies, and organizes complex market trend, competitive intelligence, and sales data. Consults as required with business leaders, market strategy leads, and cross-functional subject matter experts on market research projects. Provides market research project design, data collection, and analysis in support of brand and business performance such as a Voice of the Customer initiative. Develops complex reports, insightful ideas and recommendations presenting information to all levels of business leadership. Monitors critical market developments; synthesizes and communicates market trends and competitive intelligence in order to drive business decisions. Prepares and updates market, customer, product, and competitor summaries. Develops timelines and metrics to meet all key deadlines and deliverables. Coaches and provides guidance to less experienced marketing staff. Conduct evaluation of market size and market share. Provide direct input on business planning and business measurement. Manage third party marketing research vendor selection, planning process, and oversee project execution.
Qualifications:
Skills
Market Analysis – Able to deploy local processes to attain the most critical market information required to develop a specific product/product line plan.
Gathering And Understanding Voice Of The Customer (Voc) – Knows the function of the information behind the gathering and understanding voice of the customer (Voc). The Expert is able to suggest changes to the process and test those changes to verify acceptability.
Market Opportunity Prioritization – Understands strategy process, can assess projects against strategic relevance to business and works with stakeholders effectively to align work.
Market Research – In depth understanding of industry market research standards and techniques. Experience with design, and the ability to complete analysis to make effective recommendations.
Facilitating Internal Relationships & Consensus – Understands tools & techniques for group facilitation and has exercised for small groups.
Education, Licenses, Certifications
College, university, or equivalent degree in marketing, sales or a related subject required. MBA or equivalent degree preferred.
Experience
Intermediate level of relevant and related work experience required.
Prepares complex financial analyses and reports for department management.
Prepares analyses, reports, and special studies for management.
Works with assigned organizational unit(s) to develop annual budgets, expense and staffing forecasts, and statistical reporting.
Prepares statistical reporting, including financial performance, variance explanations, and cost analysis.
Job: MARKETING Primary Location: Nigeria-Lagos-Lagos-Island-Nigeria, Lagos, PGBU Job Type: Experienced – Professional / Office Job Posting: Mar 6, 2015, 7:54:12 AM Unposting Date: Ongoing Req ID: 150000NB
go to method of application ยป
Use links below to apply for these jobs
Apply via :
