Not specified
Job Number: 1812063 Location: Lagos Job: Category Planning Schedule: Full-time Main Purpose of the Role
Drive shopper, consumer insights & the marketing / sales agenda, leading the picture of success in RE’s / customers & is accountable for the category translation into the perfect store agenda at cross category level.
Perfect Store & Hot Zone Own:
Owns process, governance & communication for the Picture of success across Retail environments & categories
Defines the required in-store POS & shopper marketing initiatives to drive the In store agenda
Define the brand / category & cross category in store agenda with shopper insights & category
Define the prioritization of the category BIG & innovation
Define our in-store success agenda & go to market selling materials ( selling stories, POS etc)
Implement:
Review Shopper / consumer insights & marketing plans for Channel / RE plan execution
Deliver sales force monthly & AC briefings
Supply supporting tools & materials to do the job including the RE picture of Success
Measure Perfect Store KPI performance
Apply & Sustain:
Customer / channel reviews: Monitor KPIs to ensure Health & Performance
Sales & marketing planning briefings & business reviews
Training & development of perfect store – the how
Leverage & Improve:
Continuous improvement of the perfect store agenda & performance with Sales, Category & Finance
Work with the regional center of deployment on upgrading the wow
Continuous improvement of the standard & quality of business delivery
Defines the POB strategy, sourcing and execution.
Develop and implement an efficient operational POB system from development phase to Point of sale execution, develop and maintain tracking system, ensure data quality.
Ensure best practices sharing through-out Mondelez international.
Lead any EEMEA POB initiatives/projects for Nigeria.
Define:
Define and develop the POB Strategy for MT and TT in line with Brand Strategies, overall company and Nigeria BU strategy
Build/improve a proper administrative/reporting system for the POB area to ensure high quality data for steering and decision making of Management.
Implement:
Implement the POB Strategy for MT and TT in line with Brand Strategies, overall company and Nigeria BU strategy
Strongly make input into the annual budgeting process as POB represents one of the biggest spend areas in the company
Ensure proper tracking of results/costs/assets to be able to lead the POB area in a competent way and initiate changes/actions to stay on track
Initiate and control Asset Inventories on a regular basis
Initiate/co-ordinate the development/design of POB materials involving Brand Marketing/Category Planning, Field Sales Force and customers
Monitoring and benchmarking against competitors activities in the POB area and initiate counter measures
Be a source/initiator of sharing best POB practices within the country and EEMEA
Develop excellence in consumer, shopper and customer understanding as a basis to achieve outstanding results in the POB area
Responsible for all visibility items including branded and unbranded equipment, customer-specific displays, customized print material and all merchandising selling tools.
Apply & Sustain:
Closely work with Mondelez Supply Chain, Procurement or 3rd party logistic providers and be on top of the logistic processes concerning POB to guarantee timely delivery to the Sales Team
Permanently work on improving processes and solutions to increase efficiency and performance
Leverage & Improve:
Work with the PPOS team on improving the wow
Continuous improvement of the standard & quality of business delivery
Apply via :
https://www.myjobmag.com/job/110729/perfect-store-hot-zone-amp-point-of-buying-manager-mondelez-international