Not specified
Job SummaryThe Digital Marketing Lead will be responsible for developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels. He/She will be required to keep social media channels updated and brand-focused, and seek out new social media avenues, and ways of connecting with target audiences.Key Roles and Responsibilities
Lead, measure, and optimize SEO/SEM for the organization to maximize traffic and visibility.
Create strategy, plan and execute integrated digital acquisition programs that include a mix of web, mobile, social, display and SEO/SEM advertising elements to increase sales.
Measure and report performance for all digital marketing campaigns and channels (ROI and KPIs), using the data to drive improvement and increase conversion rates.
Integrate online activities with off-line marketing communications plans to ensure campaigns maximize sales.
Responsible for leading website development and ongoing improvements to ensure content drives engagement and increases sales opportunities and revenue (KPIs).
Review new technologies and make recommendations keep the company at the forefront of developments in digital marketing.
Manage and enhance trigger email marketing matrix throughout the customer lifecycle to maximize sales.
Manage vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects branding specifications.
Plan and monitor budgetary control for all digital marketing.
Comply with all advertising, ADA, BSA and regulatory requirements.
Other duties as assigned.
Experience & Qualifications
Minimum of HND/B.Sc.
2-5 years of relevant experience in digital marketing.
Required Competencies and Attributes
Excellent knowledge of social media platforms
Previous experience leading teams
Excellent verbal and written communication
Organized and able to meet deadlines
Great Content Writing skills
Great team player
Strong Customer-Service Skills
Detail-Oriented.
Apply via :
Interested and qualified candidates should send their CVÂ to career.ng@transsion.com stating the job title as subject of the email.
https://www.myjobmag.com/job/105365/digital-marketing-lead-transsion-holdings