Sep 20, 2018
Responsibilities
Work as an integrated member of the team, together with Account managers, Creative Lead, and Technology Lead
Oversee the development and implementation of the Company’s overall brand, marketing plan
Develops framework/methodology/workflow for interactive projects; strategy, marketing
Collaborate with other teams to inform strategy, design and development decisions
Understand industry/market intelligence and knowledge of best practices.
Collaborate with the senior leadership team, business and product heads to articulate the marketing strategy. This process will involve rigorous prioritization and planning to ensure that the Marketing team provides adequate support to all other teams within the business
Create and execute a broad marketing strategy for Terragon Group, and be responsible for understanding the business model, the company’s services, products and solutions, and positioning them favourably before target audience markets
Develop strategy in the preparation and facilitation of client planning sessions and strategy workshops.
Provide analytical and decision support to key decision makers, helping to make better strategic and tactical decisions
Produces research analysis reports including business profiles, competitive profiles, score cards and situational analysis summaries.
Lead the Corporate Marketing to create compelling narratives about Terragon Group and present the company in unique ways.
Create a focused event participation strategy for sponsored and corporate events that will help Terragon Group reach its target audience
Draws parallels with the team to deliver on strategic vision, digital marketing initiatives and strategy
Coordinates research efforts with other internal and external research departments and/or providers
Create and innovate marketing campaigns for the company’s business segments
Leverage expertise in developing digital marketing strategies that drive awareness and create leads
Work with the research team and guide them on internal and market research, and create a strategy for how to best disseminate research insights through various communication channels.
Qualifications and Requirements
3-7 Years in a Research/Strategy Role in a Digital advertising industry is a must. Google certification will be an added advantage.
University Degree in Marketing, Economics/Statistics or any other related discipline
Ability to work under pressure, strict timelines and no supervision
Ability to multi-task effectively
Creative approach to up-selling to an existing client base and generating new business
Demonstrated leadership skills in strategy and management of key internal and external stakeholders/vendors.
Highly creative and innovative brand builder
Demonstrated success in developing marketing strategies that have met or exceeded targets
Strong understanding of digital marketing strategies
Team builder and team player
Resourceful & curious
Ability to thrive in a fast-paced company and liaise effectively with stakeholders across multiple businesses and products
Believes in enhancing capabilities, has a strong personality and is engaging.
Apply via :
Applicants should send their CV’s to: careers@terragonltd.com
https://www.myjobmag.com/job/103772/marketing-strategist-terragon-group