Not specified
Job PurposeDevelop and implement marketing/communication/PR plans for company’s regionally to meet business development targets and manage marketing/branding/PR requirements.Works closely with line manager and marketing manager (Dubai) to create engaging content for a company’s social media presence, including keeping social media channels updated and brand-focused, and seeking out new social media avenues and ways of connecting with audiences.Internal & External InteractionsInternal: Divisional Head, Functional Heads, Marketing Manager(Dubai), HRExternal: Private Sector Clients, Government and Public Sector clients; media housesKey ResponsibilitiesMarket Research & Competitor Activity:
Identify local consumer market research requirements and develop marketing/PR proposals that will address these needs
Track competitor activity and share a monthly summary with Executive team, sales and admission teams
Design and manage the regional Marketing Plan and Budget:
Develop a regional marketing plan and budget
Ensure that all marketing activities are carried out with necessary budgetary approvals and are in line with agreed marketing plans
Manage local marketing and communications agencies to deliver on objectives within budget
Deliver Marketing & PR activities:
Develop local marketing and communication plans and offlinemarketing/communication/ PR campaigns as per agreed marketing objectives & enrolment targets – in collaboration with advertising, design and media agencies
Responsible for regularly managing of company’s website and social media (LinkedIn and Twitter), particularly for SEO and other digital metrics such as engagement and reach
Proposes new ideas and concepts for social media content
Maintain effective internal and external communications
Champion the customer experience and customer touch points:
Responsible to ensure all touch points for customers are delivered to Guidelines and best practice standards
Identify gaps and advise/assist the Business Development team to find viable solutions to improve the customer experience
Uses timelines and scheduled content to create a consistent stream of new content for audience interaction
Interpret and implement the company’s brand and brand campaigns, locally:
Follow the company’s Brand Guidelines for all activities
Adopt and adapt global brand campaigns for the local market benefit
RequirementsCandidate RequirementsQualifications / knowledge: A recognized degree in MarketingSkills:
Experience in developing, maintaining and delivering marketing/PR strategies
Use of CRM software to maintain data and provide Marketing/Sales reporting
Experience in using Content Management Systems and developing engaging content for the web and social channels, particular writing for SEO
Strong understanding of current digital marketing concepts and best practices
A balance of creative and analytical skills with a track record of delivering
Native English speaker
Strong Customer Service Skills
Detail orientated
Experience: 12 years+ Consumer service marketing experience
Apply via :
https://www.myjobmag.com/job/103637/marketing-and-media-manager-fadac-resources