Not specified
Job Description
We’re looking for an experienced and entrepreneurial growth marketer who is passionate about our mission of driving financial inclusion in Nigeria.
You will work both at the planning level by generating bold and innovative ideas for growth and at the tactical level by managing advertising campaign execution, creating and optimising campaigns and analysing and leveraging data.
This is an opportunity to join an early stage team to launch a new business. The ideal candidate thrives in a fast-paced startup environment where they are willing to roll up their sleeves to get things done.
Responsibilities
Reporting to the Head of Marketing, you will take charge of our growth marketing activities, execute ROI-driven campaigns and optimise the customer lifecycle.
Assist in developing and execute the paid acquisition and re-engagement strategy, spanning paid social, display, ad networks and direct partnerships.
Assist in forecasting and management of a multi-million dollar budget based on CPA, ROI and LTV targets.
Devise and test creatives and targeting, optimise campaign performance to hit target KPIs and scale successful channels.
Conduct market research and develop benchmarks, represent PalmPay in negotiations with mobile partners and agencies.
Develop close relationships with account managers from agencies and ad networks, communicating with them on a weekly basis to understand and improve campaign performance.
Monitor growth metrics across the customer lifecycle, pitch and contribute to projects and processes to drive improvements in conversion rates.
Support tracking implementation and trouble-shooting.
Present performance reports on growth marketing activities and KPIs to the company.
Basic Qualifications
Bachelor’s degree or higher from a top university, additional marketing-specific qualifications and training a plus.
2+ years of relevant experience in performance marketing, including mobile networks.
Good knowledge of mobile-specific tools, especially tracking tools such as Appsflyer, analytics tools such as AppAnnie as well as excellent Excel skills. SQL skills preferred.
Specialised expertise in one or more of the following: social media advertising, SEM, ad networks, lifecycle marketing, marketing analytics.
Attributes:
Entrepreneurial spirit: You take initiative and don’t wait to be asked. You’re results driven. Once you’re given a goal, you won’t stop until you’ve figured out how to make it happen.
Move fast: You must be able to multitask and prioritise in a fast-paced and dynamic work environment.
Great communicator: You are a bridge builder and influencer who is able to get buy in from other stakeholders for your ideas. You are comfortable collaborating with a cross-cultural team across multiple timezones.
Creative: You are creative and able to think outside the box. You have knowledge of a wide range of marketing techniques and concepts with proven background of executing successful campaigns in the Nigerian market.
Data driven: You make decisions based on data and have strong quantitative skills to run analysis and produce dashboards and reports.
Benefits You will have the benefits of working in a startup environment as part of an international team with the opportunity to make a big impact, while being supported by the resources and network of our established parent companies.
Apply via :
https://www.myjobmag.com/job/101402/online-performance-marketing-manager-transsnet-financial