Aug 10, 2018
Job Title: New Media –Team LeadJob Code: IST/ABJ/006Department: TechnologyReports to: Managing DirectorJOB SUMMARYUnder the supervision of the Managing Director, the New Media Team Lead will be responsible for the development and implementation of all digital marketing initiatives; advertising campaigns that will promote the company’s products and services on social networking and other online platforms . S/He will build effective promotional strategies, be familiar with different media types from offline to the digital advertising channels and have solid skills in digital content creation. Ultimately, increase the public interest of the company through thoughtful media campaigns while ensuring our advertising cost are within budget.
ESSENTIAL DUTIES AND RESPONSIBLITES
Oversee the development and implementation of a new media strategy
Determine the best media outlet mix for promotional strategies
Coordinate cross promotional activities
Respond to public information inquires via new media outlets
Monitor online and offline ad campaigns (e.g. on radio, TV, websites, magazines and billboards)
Increase the online awareness of the company’s products and services.
Serve as the company’s liaison officer for new media efforts across the various platforms Facebook, Twitter, You Tube, Instagram, Blog etc .
Regularly report advertising campaign results (including revenues and costs)
Electronically manage the marketing of company’s press releases
Make the company’s products and services viral online
Design and review advertising budgets
Coordinate video, graphics and audio production of content and upload to the company’s sites.
Develop and implement a policy and a process for creating and posting content to multiple target websites
Manage newsletter account via Mail Chimp; manage subscriptions and post weekly newsletters to subscribed members
Negotiate with media channels to close competitive deals
Prepare additional promotional projects to support new product launches
Create new campaigns to reach a broader audience
Ensure a cohesive advertising message across campaigns
Build long-term relationships with media influencers to promote our brand
Maintenance and improvement of web content, including content generation, user interface and experience, site functionality and brand consistency.
Develop, write and organize a wide variety of traditional and electronic communications including articles, presentations, brochures, letters, press releases, web pages, blog and social media posts and direct mail campaigns.
Act as an editorial reviewer for various communications including articles, letters, mass emails, marketing collateral, brochures and advertisements.
Actively engage users on all social network accounts and manage user comments on social network accounts.
Provide weekly reports regarding viewership, followership and subscribers.
EDUCATION QUALIFICATIONS, EXPERIENCE, SKILLS AND COMPETENCIES
Bachelors in Mass Communication , Telecommunication or any related field
Minimum 5 years relevant experience as a Media Team Lead
Excellent Knowledge of different types of media channel
Excellent advertising, creative writing, proof reading and graphic design skills
Excellent interpersonal skills
Outstanding written and verbal communications skills
Demonstrable experience with building effective advertising campaigns
Exceptional knowledge of digital marketing
Excellent decision making and team management skills.
Proven ability to work as part of a cross-functional development team
Apply via :
Candidates should submit Cover Letter and CVs as A SINGLE WORD DOCUMENT to recruitments@istrategytech.com THE SUBJECT OF THE MAIL SHOULD BE THE JOB TITLE- JOB CODE. Only shortlisted candidates will be contacted.
https://www.myjobmag.com/job/99836/new-media-team-lead-infostrategy-technology