Job Description
The Chief Marketing Officer – Nigeria is a critical member of the leadership team, responsible for driving new customer acquisition, growth and retention and profitable sales through development, implementation, management and optimization of online and offline marketing strategies
Leveraging a team of experienced marketing managers, a roster of leading ad-tech partners and the support of a world-class online marketing platform, this role is at the core of the growth engine that must be fuelled with strategic vision, constant innovation and air-tight optimization.
Responsibilities
Develop, implement, and manage customer acquisition and retention strategies across all external media channels and internal functional areas in Nigeria
Manage a team of experienced marketing managers to meet acquisition objectives, and mentor that team to move their careers to the next level
Drive advertising channel performance to meet new customer and sales revenue targets within established CPA and ROI constraints
Oversee direct response programs including Paid Search, Display Advertising, Retargeting, Affiliate Marketing, Mobile Advertising, Social Advertising, SEO, Co-Marketing, Direct Mail and Emerging Media
Manage the promotional strategy, calendar and alignment with business stakeholders across the organization to meet sales and margin targets
Develop and manage the long-term acquisition marketing roadmap to meet larger business objectives and maintain an innovative edge on the competition
Deliver in-depth weekly, monthly, and quarterly analysis on performance of channels and drive a truly data-driven approach to all aspects of acquisition marketing
Foster a culture of continuous optimization by developing and implementing a strong framework for iterative testing
Ability to monitor technology and competitive landscape to lead and drive new innovative solutions to support business objectives
Manage material P&L / budget media reconciliation process
Own the process details of significant monthly budgets, including P&L management, forecast alignment, and strategic investments in non-media costs (ad-tech, etc.)
Partner with cross-functional teams to execute on core business objectives, including Social Media, PR, Merchandising, Creative/UI, Product/UX, Operations, HR, Legal and Finance teams
Leadership – Strategy:
Decisions drive planning and short and long-term strategic initiatives across Nigeria
Establishes strategic analysis plans and objectives
Consistent track record of leadership and communication (inspire and motivate a team)
Effective upward management
Leadership – Influence + Communication:
Ease with Senior Management and can effectively interface/have influence at many levels with top executives
Ability to communicate with the use of strategic frameworks
Demonstrated strategic command for all issues in the channels being managed, with a strong understanding/sensitivity for cross-channel impacts and interactions
Project and Process Management:
Ensures budgets and schedules meet management requirements
Provides inputs and recommendations towards final decisions on administrative or operational matters and ensures operations’ effective achievement of objectives.
Ability to manage through subordinate managers
People Management:
Effectively leads large cross functional projects
Provide Marketing leadership – have the ability to inspire and motivate a diverse team to achieve marketing objectives
Ability to successfully manage team morale in a group with high performance requirements and expectations
Develops internal executive presence
Requirements
B.A, B.S or equivalent Degree, MBA preferred
8-10+ years progressive experience in online marketing; ideally in an e-commerce company/startup and/or large consumer goods company
Demonstrated ability to lead a multi-level team and guide employees into leadership roles
Rigorous, data driven, highly analytical mindset
Very comfortable with data and making decisions based on empirical evidence
Gift for articulating non-intuitive decisions
Track record of growing and scaling innovative businesses or functions
First-rate collaboration skills, even across diverse departments
Strong understanding of and experience in customer segmentation and profiling, using both qualitative and quantitative approaches.
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