Craft and implement comprehensive social media strategies with the primary goal of elevating brand visibility, fostering deeper audience engagement, and strengthening the organization’s digital footprint.
Develop and distribute compelling content tailored to various social media channels such as Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and additional relevant platforms.
Oversee the company’s social media platforms while maintaining cohesive brand representation and communication.
Develop strategic content calendars and manage the scheduling of posts to align with marketing initiatives and overarching business goals.
Track emerging social media trends, monitor shifts within the industry, and analyze competitor actions to uncover strategic growth opportunities.
Respond promptly and professionally to comments, messages, and inquiries from followers to foster meaningful engagement and maintain a positive online presence.
Partner with design, marketing, and project teams to craft compelling and innovative content that resonates with audiences.
Monitor, evaluate, and document social media performance indicators such as engagement rates, audience reach, total impressions, and the expansion of followers.
Execute and oversee social media advertising campaigns as needed.
Facilitate the marketing of company projects, events, products, and services via digital channels.
Monitor online reputation and manage customer feedback across social media channels.
Maintain consistency across all content to uphold the company’s brand identity and communication standards.
Develop innovative strategies and actionable suggestions to enhance audience interaction and optimize digital marketing outcomes.
Keep abreast of the latest developments in social media tools, industry best practices, and platform updates.
Candidates must possess a Bachelor’s degree in a related field, along with a minimum of 5 years of relevant experience. Strong proficiency in project management methodologies is essential, and familiarity with industry-specific software is preferred. Excellent communication and interpersonal skills are required to collaborate effectively with cross-functional teams. The ideal applicant will demonstrate a proactive approach to problem-solving and a commitment to continuous learning and development.
A bachelor’s degree or Higher National Diploma (HND) in Marketing, Mass Communication, Public Relations, Digital Marketing, Media Studies, or an equivalent field is required.
Proven track record of 2 to 4 years overseeing social media accounts for a well-regarded organization.
Skilled in developing and implementing comprehensive social media content strategies with measurable results.
Proficient in leveraging key social media platforms such as Instagram, Facebook, LinkedIn, TikTok, and X (Twitter) with a comprehensive grasp of their functionalities and best practices.
Demonstrates exceptional proficiency in both written and verbal communication.
Exceptional proficiency in crafting compelling content and persuasive copy is required.
Skilled in utilizing graphic design software including Canva, Adobe Photoshop, Illustrator, and comparable platforms.
Proficiency in video creation and editing platforms like Cap Cut, Adobe Premiere Pro, In Shot, or comparable applications is required.
Proficiency in social media analytics platforms and reporting tools is required.
Proficiency in overseeing social media advertising initiatives is highly beneficial.
Exceptional creativity, meticulous attention to detail, and a highly organized approach are essential for this role.
Capable of functioning autonomously while overseeing and coordinating multiple projects with efficiency and precision.
Proficiency in SEO, digital marketing, and content marketing methodologies would be considered a valuable asset.
Qualified and enthusiastic applicants are encouraged to submit their CV by emailing Careers@micdee.co, with the job title clearly indicated in the subject line.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
2 - 4 years
