Our client is a service provider to the FMCG industry and their goal is to provide technological services to aid sales and distribution of their products. The Marketing Manager role is a unique opportunity in Nigeria,responsible for the attainment of client base growth, market research, gaining distribution channels and revenue growth.
ResponsibilitiesMarketing Responsibilities
Define and execute the marketing strategy
Design, implement and track end-to-end acquisition, engagement, retention and brand marketing initiatives
Champion retailer and brand needs to appropriately position the proposition in your markets based on rigorous insights
Launch innovative fully integrated marketing initiatives across Digital, Social, Offline, BTL and Comms
Be the leadership’s trusted advisor on all facets of marketing strategy and plan/execute seamlessly in sync with Product and Operations.
Develop a marketing communications plan including strategy, goals, budget and tactics
Coordinate and manage all public relations activities with PR team
Build and grow a world-class marketing team
General responsibilities
Provide input to the annual Strategic Marketing Planning process
Ensure accuracy of marketing materials and be responsible for formal sign off process where required
Ensure detailed and accurate records are maintained, e.g. recording contact and financial information
Adhere to all policies and procedures with regards to budget expenditure, displaying budget control for individual products and courses reporting any variances promptly
Actively partake in the running of the department providing ideas and best practice synonymous with a high performance team
Adhere to Equal Opportunities policy in all activities and to actively promote equality of opportunity wherever possible
Keep abreast of all legislation and regulations and ensure adherence
Be responsible for personal development within the area of marketing and current trends that may support job performance
Undertake such other duties as may be reasonably expected
Competency/Skill/Requirements
Senior management role with minimum of 7-10 years experience in FMCG industry
1st 1st degree from a reputable tertiary institution.
At least 5 years supervisory experience
An MBA will be an added advantage
Must have proven (and demontsrated with evidence) results in achievement driven sales targets and returns of investments
Must have high proficiency levels in business development, negotiations, market research and sales distributorship management.
SALARY NEGOTIABLE
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