Job Description
Cousant Connect is looking for an experienced Marketing and Growth Manager to help strategise a growth plan and execute on all growth initiatives.
The ideal candidate will work closely with management, engineering and the talent acquisition teams to drive initiatives that will help Cousant achieve its growth targets.
The ideal candidate must have experience running both digital and offline campaigns.
Primary Duties and Responsibilities
Strategize and drive plans/campaigns for generating B2B leads
To work closely with Talent Acquisition team to come up with strategies and campaigns to attract technology professionals to our platform
Build a thriving community within our talent marketplace by driving engagement through content, competitions and other initiatives
Strategize and drive campaigns for enhancing the Cousant brand in the minds of customers and technology professionals
Generate programs for client loyalty and retention.
Develop an affiliate program that will help drive revenues
Implement SEO strategies to drive up the Cousant Connect page rankings on google.
Increase social media engagement on facebook, twitter and linkedIn
Implement and build on existing marketing activities currently in place
Determine the appropriate KPIs and Metrics to focus on to meet our growth objectives
Analyze all data and customer feedback to make effective decisions
Research and Deploy appropriate tools to help speed up and automate the growth process or our marketplace
Drive traffic to our website, social media pages, youtube channels and all other digital channels.
Plan, Schedule and Send out regular newsletters to leads, clients and our technology professionals
Requirements
Must be data-driven and have a clear understanding and system for tracking and measuring metrics and statistics
Must be a Creative Self Starter that can work well on own and come up with creative campaigns
WIlling to Learn and must be an avid follower of marketing books/podcasts/blogs
Excellent editing and copywriting skills
Be comfortable with using tools like ActiveCampaign, Zapier, Google Sheets, HootSuite etc
Knowledge of inbound and outbound marketing
Must have Digital Marketing Experience
Must understand the concept of experimenting and A/B Testing
Apply via :
nect.cousant.com
