Key accountabilities/responsibilities
Responsible for brand/category building, liaising with agencies, identifying business partnerships and organising promotional activities aimed at achieving KPIs.
Monitor market trends, research competitor activities and identify opportunities or key issues.
Lead creative development of promotional materials that will motivate target audience to purchase your brand.
Preparation of brand marketing plan, brand sales analysis and follow-up for strategic implementation.
Measure and report performance of all marketing campaigns against goals (ROI and KPIs).
Overseeing above-the-line activities including TV, Radio, outdoor publications, print etc.
Oversee below the line activities including banners, stickers, promotions etc.
Drive content for social media marketing (including Facebook, twitter, all social media, blog, website etc.) for the brands and executing accordingly.
Qualification/Experience
At least three years of relevant working experience as a brand manager preferably in alcohol, tobacco or condoms industry.
Sales oriented and driven.
University degree in a related field
Excellent communication skills (oral and written)
Advanced presentation and analytical skills
Strong social media knowledge and presence
Highly creative with ability to think out of the box.
Up-to-date with latest trends and marketing practices.
Proficiency in Microsoft office suite programs – Microsoft word, Power-point and Excel
This position reports to the Marketing Manager
Interested and qualified candidates should email their CV with subject tagged BRAND MANAGER – CONDOMS to hr@dktnigeria.org
Apply via :
hr@dktnigeria.org
