The assistant marketing manager job description below shows major duties and responsibilities that makes the role so crucial in the marketing department:Drafting integrated marketing plans
Designing and implementing marketing campaigns to sell company products and projects
Writing vendor briefs and engaging with vendors to ensure that performance targets are clearly set and met
Make presentations to clients, management and the project development team regarding projects, initiatives or products
Articulating new product initiatives and developing product specific go-to-market strategies
Act as advocate and champion for client briefs and product initiatives
Carry out market research and surveys, and facilitate focus groups
Provide or oversee the provision of quality databases, and consistent management of same, for the use of SDRs, Account Executives and/or agents.
Plan, organize, and implement market surveys to obtain data that provides insight to market trends and consumer requirements
Interpret data obtained from market research/survey to produce results useful in taking effective business decisions
Employ knowledge of company goals in carrying out marketing operations
Establish good working relationships and rapport with clients to ensure continued patronage and minimal consumer attrition
Support clients in the development of pricing strategies to set suitable prices for products
Conduct surveys to determine possible reception of a new product by a target market
Provide necessary material and support in the preparation of annual marketing plans and quarterly activity schedule
Prepare and present regular reports to management on the results and activities based on approved marketing plans
Oversee the design and publication of promotional materials and marketing materials
Educational and Essential Requirements
Bachelor’s degree in any field of study; however, Marketing, Business Studies, Economics, and other business-related disciplines are mostly preferred.
Minimum of 4 years in a Marketing role
Must have agency experience or currently working with an advertising or IMC company
APCON Membership is an essential criteria
Skills, Abilities and Knowledge
Ability to handle fast-paced environment and to multi-task
Excellent written/oral communication skills
Articulate, strong interpersonal skills, team oriented and personable
Strong ownership, execution, and follow up skills, with a bias to action
Ability to self-manage projects, high level of organization, overcome obstacles
Creative thinking – ability to ideate new marketing programs and events
Strong analytical and organizational skills
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