Job Description
We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.
You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth….
Responsibilities
Analyze how our brand is positioned in the market and crystallize targeted consumers insights
Take brand ownership and provide the vision, mission, goals and strategies to match up to
Translate brand strategies into brand plans, brand positioning and go-to-market strategies
Lead creative development and create motivating stimulus to get targeted population to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
Oversee marketing and advertising activities to ensure consistency with product line strategy
Monitor product distribution and consumer reactions
Anticipate bottlenecks
Brainstorm new and innovative growth strategies
Align the company around the brand’s direction, choices and tactics
Requirements
Excellent written and verbal communication skills
Strong research and analytical skills
Proven working experience as brand manager (At least 3years)
Drive for results and leaderships skills
Excellent understanding of the full marketing mix
Highly creative with ability to think out of box
Budget-management skills and proficiency
Professional judgment and discretion that comes from years of experience in the field
Analytical skills to forecast and identify trends and challenges
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Experience in identifying target audiences and devising campaigns that engage, inform and motivate
Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
Strong analytical skills and data-driven thinking
Advanced communication and interpersonal skills
Up-to-date with latest trends and marketing best practices
Comfortable working with numbers, metrics and spreadsheets
Comfort with CRM software
In-depth understanding of the company’s current products and future concepts
go to method of application »
Applicants should send their CV’s to: jobs@lorachegroup.com with subject as position applied for. Membership of NIMN will be better preferred.
Apply via :
jobs@lorachegroup.com
