Job Duties
Oversees all company social media accounts management
Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
Audits and analyses social media presences, including digital advertising costs and returns
Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
Interviews, hires, and trains social media team members
Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
Monitors and develops reports on competitor activity within social media spaces
Research audience preferences and discover current trends
Create engaging text, image and video content
Design posts to sustain readers’ curiosity and create buzz around new products
Measure web traffic and monitor SEO
Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
Train co-workers to use social media in a cohesive and beneficial way
Facilitate online conversations with customers and respond to queries
Report on online reviews and feedback from customers and fans
Develop an optimal posting schedule, considering web traffic and customer engagement metrics
Oversee social media accounts’ layout
Suggest new ways to attract prospective customers, like promotions and competitions
Perform research on current benchmark trends and audience preferences
Design and implement social media strategy to align with business goals
Set specific objectives and report on ROI
Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
Monitor SEO and web traffic metrics
Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
Suggest and implement new features to develop brand awareness, like promotions and competitions
Stay up-to-date with current technologies and trends in social media, design tools and applications
Expectations:
Manages all social media channels, campaigns, and team members to sustain an engaging audience experience and to increase audience satisfaction.
Conduct researches and analysis of social media trends, including social media ad revenue and web visitor data to improve social media presence and campaign efficacy.
Works with various company departments to promote overall brand through social media channels.
Requirements
Degree in Marketing or Social Media or Extensive Knowledge of Social Media Platforms, Web Proficiency, Computer Software Proficiency, Team Management Experience, Advertising, Copywriting, Content Creation, Public Relations and Brand Marketing Experience, Proofreading and Editing Skills, Interpersonal Skills, Strong Verbal and Written Communication Skills, Customer Service Skills
Proven work experience as a Social media manager
Hands on experience in content management
Excellent copywriting skills
Ability to deliver creative content (text, image and video)
Solid knowledge of SEO, keyword research and Google Analytics
Knowledge of online marketing channels
Familiarity with web design
Excellent communication skills
Analytical and multitasking skills
B.Sc degree in Marketing or any relevant field
Applicants should send their Application Letter and CV’s to: careers@medicaidcancerfoundation.org using Social Media Manager as Email Subject
Apply via :
careers@medicaidcancerfoundation.org
