Requisition ID: WD151223 Functional area: Marketing Responsibilities The purpose of the job is:
To set the strategic direction in order to grow the GlaxoSmithKline Vaccine business in the Anglophone West Africa Region in both the public and private sectors and establish GSK vaccines as the preferred brands and ultimately ensure achievement of sales and profit objectives.
Key Responsibilities
To deliver vaccines portfolio contribution.
To develop and manage marketing programmes for the vaccines portfolio in the region. That is
To develop and update strategic marketing plan
To communicate, monitor the implement and control marketing programmes
To analyse and interpret market activities, to make appropriate recommendations to management and take necessary actions.
To maintain knowledge of competition, analyse competitive information and develop appropriate strategies
To develop and coordinate support activities including relationship with advertising agencies, research agencies and production agents.
To monitor and control sales trend in order to ensure attainment of sales target, profit and growth objectives of vaccines in the region
Ensure that the sales effort is aligned with and focused on core marketing strategies
Development of relationship with Key Opinion Leaders in vaccines and vaccine preventable diseases to shape opinion and favour GSK vaccines.
Initiate and facilitate strategic clinical and epidemiological surveys to gather information to support vaccination and manage medico-marketing information on vaccines – collation and analysis of epidemiological data for diseases of interest.
Liaison with GSK Biologicals to agree strategic direction and support for the region.
Successful introduction of new vaccines into the markets in the region.
To development the private ‘self-pay’ vaccines market across the region.
LI-GSK
Basic Qualifications
Graduate in Healthcare fields,Science, preferably with a post graduate in public health and marketing management
An appropriate Sales and/or Business Management Diploma or qualification.
Project Management qualification
Preferred Qualifications:
Brand Building and Market development Skills
Marketing Management skills
Product/Technical knowledge
Channel Management Skills
New Product Development Skills
Analytical and Conceptual skills
Project Management Capability
Knowledge of WHO and Supranational Organisations’ Policies
Financial Acumen and Strategic Management Skills.
Apply via :
careers.peopleclick.com
