Marketing Officer – NigeriaMarket research and analysis – Conduct a market study for potential markets, by researching, and reporting on marketing data, using research tools, studying market prices and trends, and maintaining the respective database for ongoing and new business in potential markets in order to provide the needed data for management strategy development and meet defined objectives.
Market Segmentation – Prospect new potential customers and products in coordination with the local Sales / Branch Manager(s) by doing feasibility studies, segmenting markets, creating prospects for sales business and handing them over to the local sales, all the while expanding geographical outreach and improving current market presence.Research, identify, and evaluate competitors’ products, specifications, market share, sales volumes, prices, and accordingly prepare a SWOT analysis in order to develop a value-add and competitive edge in the market entry strategy.
Advertising – Select the suitable advertising channel (Social Media, Online advertising, Company Website, and Billboards) by assessing the most suitable media for the target audience, in coordination with the Marketing Manager/Branch Manager to promote brand awareness and indirectly attract new prospects, reach new segments, and enter new markets.
Customer Satisfaction Surveys – Conduct surveys on periodic basis across the Group, by coordinating with Sales and Maintenance departments for selecting random samples, communicating with the customers using different channels, and preparing reports and root cause analysis for management, to measure the level of satisfaction for the customer and find opportunities to develop our quality service
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