Details:
Provide a framework to build country’s marketing plan
Develop a common language & common tools
Share good practices
Enforce brand standardization
Keep tabs on Environmental analysis for each of the hotels
Brand diagnosis VS competition
Quarterly analysis of the SWOT analysis of all the hotels being managed
Measure media visibility
Ensure hotel digitalization is up to date
Ensure each brands factsheet is up to date
Improve business performance
Manage escalated customer related matters
Monitor relative brand product and service offering Vs Competitors
Build promotional strategies
Check Competitors pricing strategies
Keep tabs on occupancy rate of competitors
Develop brand distribution strategy for improvements
Manage partnerships and sponsorships
Conduct brand diagnosis Vs competitors
Brand identity: gap analysis between ideal situation Vs actual situation
Work with management on marketing objectives for each Assistant Sales Manager
Work with management on business objectives for each hotel
Follow up on teams action plan and align with business goals
Manage promotion/communication and follow through with the build action plan
Assess performance of the sales team by setting KPI’s, budget follow up and media plan follow up
Build a timeline of activities for each hotel( events to appreciate old customers and attract new customers)
Recommend and implement training programs for sales reps and team to improve their work efficiency
Ensure adherence to the work policies, ethics and regulations of a firm.
To be fully aware of all activities taking place in the hotel, the city and the region at all times as well as to be fully familiar with the hotel and conversant with all hotel services and their menus, etc.
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