Job Description
The role of the Digital Marketing Executive will design, create and drive online marketing efforts to support the E-Business goals of developing, growing and expanding an online market place for products.
Duties & Responsibilities
This role will lead the digital marketing activities, primarily through digital means such as search, social media, affiliate, viral, marketing and so on, according to agreed budgets;
Design, build and maintain our social media presence;
Develop and manage CRM strategy through emails and ecommerce and ensure user data is captured in line with defined CRM and data management best practices;
Analyze data, knowledge and ROI analysis from marketing campaigns and develop a comprehensive report for evaluation of all digital marketing campaigns;
Measure and report performance of all digital marketing campaigns against goals;
Work with the Creatives team to develop, manage and design layouts of communications such as presentations, newsletters and related materials and perform any other duties assigned.
Minimum Qualification
Bachelor’s Degree in Digital Marketing (or equivalent)
Minimum 3 years work experience in digital marketing. Digital marketing experience in the insurance sector is desirable.
Requirements:
Must have proven track record in creating and delivering successful, cost-effective and innovative digital marketing campaigns (most immediately but not limited to digital marketing channels e.g. SEO, social media, email, viral), that led to successful product/service launch(es) and notable increases in inbound traffic, unique users and revenue.
Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Demonstrate solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
Personal Qualities:
Excellent communication and presentation skills
Ability to work with teams across different departments
Drive and passion for exceeding expectations on tasks and targets
Ability to work under deadline pressure and manage multiple projects
Strong analytical skills and data-driven thinking
Applicants should send their applications and CV’s to: webmaster@capitalexpressassurance.com
Apply via :
webmaster@capitalexpressassurance.com
