Job Number: 1710903 Location: Lagos Schedule: Full-time Job Description
The role of the Manager, Category Insights, Nigeria serves to influence the Cadbury Nigeria Ltd top-tier financial business results through delivering inspirational category & brand consumer insights, leading the development of insights based on analytics and to drive Insights into business decision making process and in-market activities and execution across the Cadbury Nigeria Ltd products/brands portfolio.
The incumbent leads the use of syndicated data, regression analysis, forecasting and panel data to develop the plans and activities required to provide timely and insightful consumer and market place information and understanding which can be used as the basis for decisions for the category.
This role also responsible for managing the retail data supplier relationship. There will also be the responsibility of managing customized projects on an ad-hoc basis.
The role also ensures that Mondelez’s best practices and world class analytic research programs are put to practice across the country consistently.
Responsibilities
Proactively identify strategic issues and knowledge gaps within the category pan region and generate hypotheses for validation
Ensure that optimal and creative research solutions (including qualitative, quantitative, syndicated and advanced analytics tool), are developed and utilised and that Best Practices methodologies are applied
Guide business decisions by generating powerful insights for category and brand utilising qualitative and quantitative research tools & techniques:
Retail market measurements
Brand tracking
Purchase dynamics through panel analysis
Communication development and evaluation
Product tests
Building Innovation ideas and identifying effective launch bundles
Identifying key business drivers, effectiveness of marketing investments and pricing analysis through advanced analytics
Category growth forecasting
Accountable for delivering a solid Category Insights plan in collaboration with the regional Insights team (AMEA Beverages) within the budget, time and resource constraints, aligned with business priorities
Recommend best practices to AMEA Beverages team to facilitate the integration of country and regional Insights plans
Proactively participate in key decision making forums to achieve greatest level of influence across the organisation including consensus team meetings.
Drive brand equity through strong collaboration with Marketing team to ensure strong consumers value equation
Collaborate with regional Insights team to leverage broad consumer knowledge, brand dynamics across markets and analytical tools to effectively drive regional and local business agenda
Identify strong suppliers and develop agency partner relationships: Proactively build and maintain effective agency relationships. Demonstrate negotiation skills and ensure quality deliverables and high ROI from research partners.
Maximise value and efficiency of research expenditures and ensure compliance with Mondelēz procurement and accounting policies and procedures
Qualifications
Minimum 5 years of experience in market research and marketing management
Expertise in the analysis and communication of research information
Expertise in the analysis and communication of research information
Fundamental understanding of statistical applications
High level of technical market research, marketing, analytical expertise essential
Experience in the fast moving consumer goods industry preferred
Demonstrated ability to work and influence cross functionally , and experience in cross function teams
Experience in building compelling insight from multi data sources to influence business decisions.
Apply via :
delez.taleo.net
