We need a digital (web/mobile) business Analyst to join our brand and digital strategy & solutions unitKey Responsibilities:
Digital Platforms design and Management
Take lead in the analysis, design and implementation of websites and digital platforms
Assist in requirements gathering, stakeholder interviews and client discovery work
Manage web analytics (Google Analytics currently used) and ensure this is correctly configured and optimised for measurement, tracking and monitoring of results and insights).
Digital marketing campaigns and initiatives Management
Design digital campaigns across key digital channels
Manage day to day running of existing campaigns and propose new ones where relevant
Provide suggestions and ideas to test new digital campaigns and capabilities
Stay abreast of digital / search marketing changes and opportunities
Provide suggestions for SEO improvements
Management of budgets and ROI improvements
Research, Content development & Reporting
Develop a deep market understanding through research and direct customer interaction; identify trends and unmet needs in the market.
Manage product roadmap from idea generation to end of life and drive new product/technology development where required to meet market needs.
Engage in segment thought leadership activities such as white papers, industry associations, presentations, industry panels, webinars, etc.
Experience / Skills
2+ years in digital marketing, technical documentation, digital project management, or a role that required deep understanding of technical process
Knowledge of standard digital tactics and channel interactions such as paid media, SEO and web creative
Appreciation of website coding languages and their application: HTML, Java Script, CSS
Experience in user interface design, mockups, wireframes, greylines, UX, or user interface reviews will be highly regarded
Experience working in an digital, online, or web environment;
Highly organized / Highly detailed / Excellent time management skills
Agency and/or consulting experience a plus
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