Job Description
The Head Building Segment works with internal and external partners to develop and implement the building segment strategy.
Based on proper market and customer understanding the building segment offer is optimized for value generation and capturing as well as to build/ reinforce a high brand equity.
The Head of Marketing- Building is supposed to:
Support the country market strategy and ensure the increase of market share vs. other materials and with increased margins/ improved product mix
Analyze market and construction trends in the building segment
Develop value proposition key sub-segments (priorities)
Elaborate opportunities for specific applications which offer benefits along the construction chain compared to next best alternatives (focus on walls, floors, hardscaping)
Leverage innovative construction systems and best practices based (Group wide expertise)
Deliver building segment related business cases to the country marketing plan / country strategy
Market understanding and value proposition:
Analyze market trends in the building department , identify the sub-departments, and benchmark with key players (ex: brick, steel). Meet with selected construction companies/ developers/ architects/ authorities and owners to understand their needs in the segment
Ensure senior managers are aligned with the segment approach and communicate with them as the approach evolves
Work efficiently with construction specialists as they are in the front line with the market and can feedback ideas for value proposition in the segment.
Profile Required Level of education/qualifications normally required:
Marketing/ Commercial background (Masters Level)
MBA is an added advantage.
Specific work experience:
Experience in the construction industry (min. 15 years)
Prescriptive selling of construction solutions as advantage (preferably for buildings, including concrete, masonry).
Technical / Functional Skills:
Strong marketing skills, preferably in the construction industry
Business development related to new solutions and partnerships
Knowledge in construction materials/ systems as advantage
Behavioral competencies / leadership and managerial abilities:
Business sense and strategic thinking approach
Excellent communication / presentation skills
Applicants should send a copy of their Resume to: boluwatife.akinyemi@aldelia.com Note: Only shortlisted candidates will be contacted.
Apply via :
boluwatife.akinyemi@aldelia.com
