Job Description
Report to the Chief Executive Officer
Responsible for the strategy, development and implementation of Marketing Plans, Brand Management and Communication strategies across the organisation
Responsible for digital Marketing plans: website, mobile and social media marketing
Liaise with branches and carry out their Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis in order to develop specific promotional activities
Carry out Advert Monitoring, Measurement (impact assessment), Optimisation and Reporting
Develop and track metrics and success criteria for all Marketing Communications programs and activities
Maintain complete and up-to-date Brand Manual for all internal and external branding protocols
Function as the production hub for all Marketing Communication activities, managing quality and effectiveness from design through production
Maintain Brand Integrity across product lines, advertising and all other internal and external communication platforms
Exploit Business Intelligence and Competitor Analysis, utilizing market trends to maintain brand leadership position
Manage Budgets and Financial related to brand marketing communications campaigns
Qualifications
Bachelor’s degree in Marketing or a related field with 15 years minimum experience in a structured organisation, 10 years of which must be in a managerial capacity
Other Requirements:
Experience in the retail industry, specifically retail pharmacy, is a critical advantage
Strategic business/commercial operational knowledge and understanding
Strong relationship management and influencing skills, both internally and with external partners/accounts
Strong analytical and negotiation skills with a deep understanding of demand analysis
Ability to lead and develop a team to success
Excellent verbal and written communication skills
Strong proficiency in the use of Microsoft Office skills like Word, Outlook, and Excel.
Additional InformationRemuneration:Very Attractive
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