Our Client is looking for an experienced Brand Manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will be joining a vibrant, energetic and fast-paced environment and you will generate strategies and improve market share and brand’s reputation, improve customer experience and drive growth for the organisation.Job Description
Analyse how the organisations brand is positioned in the market and develop targeted consumers insights
Lead creative development and create motivating stimulus to get targeted population to “take action”
Measure and report performance of all marketing campaigns, and evaluate against goals (ROI and KPIs)
Train and Motivate the team to get the best from everyone
Oversee marketing and advertising activities to ensure consistency with product line strategy
Follow up on product distribution and consumer reactions
Perform regular market research studies to gather important brand data
Develop new and innovative growth strategies for the organisation
Align the company around the brand’s direction, implementations and strategies
Assist in the design of retail packaging as well as the creation of in-store marketing displays
·Job Description
Ample working experience as brand manage
Excellent understanding of the market
Good communication and interpersonal skills
Comfortable working with numbers, metrics and spreadsheets
Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
Excellent command of the English language, any other language will be an added advantage
Up-to-date with latest trends and marketing best practices
Exceptional verbal and report presentation abilities
Experience and Education Qualification
Minimum of 5 years working in a similar role or in an FMCG or Luxury goods company
B.Sc. or B.A (M.sc will be an added advantage)
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