Scope Responsibility of Marketing Planning & Execution including leading & implementing Marketing Strategies, Processes & Procedures Execution, Goals/Targets Delivery, Process Controls, People Management, Cross-Functional Support and Coordination, etc.Requires less supervision.Includes coordination & managerial roles internally, along with external agency & vendor handling.
Job Specific Comments
Executing the Marketing Plans for brands, across Regions.
Breaking down the Annual & Quarterly Plans/Initiatives into actionable & detailed activity schedules and calendars followed by proper implementation and control.
Ownership & responsibility for excellence for all ATL, BTL & TTL Initiatives as per Marketing & Category Plans.
Responsible for market activation programs, consumer promotions and trade interventions initiated by Marketing – with robust control & tracking mechanisms along with metrics to measure effectiveness of the program.
Liaise & Coordinate with internal departments (e. g. production, supply chain, sales, research and development) & external partners (e.g. agencies, freelancers, vendors, regulators, certification partners) to deliver successful marketing initiatives across platforms & geographies.
Execute Digital & Social Media initiatives.
Handle Market Research, Media Planning & Execution for brands, categories & projects assigned.
Improve brands’ visibility across evolving POS formats, Modern Trade, Key Accounts, HORECA etc – through innovative designs, developments & activations. Driving excellence in OOH & Ambient Media.
Product Management for NPD projects.
Developing Associations & Properties across media vehicles
Any other job which may be assigned by the management from time to time.
Education & Skills
MBA (Marketing) from University/Business School/Institute of repute.
Relevant Functional Skills & Expertise.
Problem Solving.
Interpersonal Skills and Man Management.
Process & Procedure Implementation Skills.
Good Communication & Presentation Skills.
Team Spirit.
Stress Management.
Computer literacy and IT Skills.
Experience
Minimum of 6 years’ experience in the Marketing function, in a FMCG environment, with demonstrable successes in the various areas of Product & Brand Management.
Experience of dealing with multi brand/product portfolio in a big Company.
Good experience of executing ATL, BTL, Market Research & Category Management across diverse geographies.
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