Ref: HLE/417/CM The Role Reporting to the CEO, the incumbent is primarily responsible for co-developing and executing the organization’s digital content strategy. You will also be expected to:
Manage the sourcing, writing, editing and uploading of new digital content, amend existing content across the company’s digital channels and ensure web content is accessible, informative and engaging
Manage content creation with internal and external contributors as needed
Ensure content fulfils brand and business objectives
Continually analyze the effectiveness of the company’s content using web analytics, and makes recommendations to improve content based on data and also offer ideas on how content solutions can optimize and drive continuous improvement
Work closely with the Commercial team and our PR partners to execute the company’s promotions, ensuring the customer experience is optimized and messaging is on brand
Develop and create relationships with key content contributors and authors
Qualifications
BA in Mass Communications, Journalism, Marketing, Public Relations, or any other relevant qualification; Masters degree or PHD will be an added advantage
Proven commercial experience working within a similar role, ideally with a digital focus
A strong understanding of content creation; writing, editing and uploading content and previous experience populating pages/websites using Content Management Systems
Exceptional attention to detail
Strong copy writing skills and an understanding of SEO within web copy would be highly beneficial (natural search in copy & metadata)
Good understanding of retail websites and the importance of the customer
Excellent interpersonal skills working as part of a wider team and on an individual basis, liaising with merchandising teams and the wider business
Be up-to-date concerning changes in regulations and legislations in the financial industry
Applicants should send their comprehensive resumes to: recruitment@heworld.com quoting the job reference as subject of your email
Apply via :
recruitment@heworld.com
