Marketing & SalesReports to: Managing DirectorSupervises:Job DescriptionJob Objectives
To manage the Tranos brand by developing Plans and implementing strategies that will support the Brand and its products and also help to achieve its marketing objectives.
To grow the Tranos brand and effectively communicate branding and marketing information as well as the essence of the brand internally and externally.
Principal Duties and Responsibilities:
Design and develop a brand and communications strategy for Tranos ensuring its alignment with the company’s values and missions.
Plan and implement the Tranos brand and communication strategies, programs or projects.
Ensure that evaluation systems are in place to measure performance.
Brand Management
Ensure articulation of TRANOS’s brand essence and position, assure consistent communication of image and position throughout the company and ensure communication of image and position to internal and external constituencies.
Develop and execute internal branding strategy in line with the agreed brand essence.
Drive brand growth and loyalty.
Leverage customer insight data to refine brand management strategies.
Identify and implement brand-building interventions.
Manage the company’s online presence (Website, Online PR and Social
Media Platforms) and assets in order to create awareness for the Organisation and its products, Engage with its customers, Generate new
leads and work with the Sales Team to close these leads.
Corporate Communications
Oversee the implementation of intellectual property strategy through trademark management, domain name registrations, and risk management ensuring their appropriate use.
Provide thought leadership materials for internal and external consumption.
Coordinate and manage content management and information sharin among departments, divisions, external customers and divisions.
Marketing Coordination
Oversee the production of all print and electronic materials such as brochures, Radio & TV Commercials, Annual reports, website etc.
Oversee and guide marketing and promotion activities in TRANOS.
Develop and implement media planning, purchases, and innovation strategies.
Coordinate and manage the effectiveness of the Marketing Agency in the delivery and implementation of the brand strategy.
Competency and Skills
Requirements:
Industry Knowledge
Experience in managing a manufacturing brand or working in the manufacturing sector will be an added advantage.
Experience as a Product manager, Marketing Manager, and Advertising
Agency Account Manager.
A minimum of 3 years’ experience in branding, corporate communications, advertising, marketing.
Culture-Oriented Mind-set
Must have a can-do attitude
Must be apt in proactive problem solving
Must be interested in continuous learning
Must always take responsibility and be accountable for individual and group goals
Must be able to work smart and leverage for outstanding results
Must be able to surpass expectations
Oral & Written Communication skills
Excellent command of the English language
Influencing Skills
Ability to transmit information effectively i.e. in clear, unambiguous terms to employees, management and other stakeholders to facilitate at all times the achievement of the goals and objectives of the organisation
Ability to do excellent facilitation and presentation in clear terms using a mixture of words, charts, graphs, etc
Responsive and Results Orientation
Ability to work under pressure.
Must be dedicated and responsible.
Relationship Management
Must be discernibly honest and of consistent upright character
Minimum Bachelors degree in Marketing, Business, Advertising, Communication or a related field.Qualifications:
Proven working experience as brand manager
Experience in managing a manufacturing brand or working in the manufacturing sector will be an added advantage.
A business or marketing master's degree or a Masters of Business Administration with concentrations in brand management, marketing, or communications is an added advantage.
APCON Certification will be an added advantage.
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