Key FocusThis role is accountable for regional marketing service delivery through the implementation of a customised regional marketing strategy. The incumbent is individually accountable for achieving results via the efforts of others over periods of up to a year.Description
Implements customised marketing strategy.
Implements client-base management and leads strategy.
Drives the successful marketing roll-out of new products or enhancements in regions.
Implements processes to ensure brand integrity in areas.
Provides region and areas with researched market intelligence to help inform sales planning process.
Key Result AreasBrand Management:
Implements processes to ensure brand integrity in area.
Marketing Service Delivery:
Implements customised marketing strategy through efforts of others over periods of up to a year
Drives the successful marketing roll-out of new products or enhancements in the regions.
Provides region and areas with researched market intelligence to help inform the sales planning process.
Leads Management:
Implements client-base management and leads strategy.
Team Effectiveness:
Individually accountable for staff time, tasks and output quality, over periods of up to a year.
Balances own priorities with directing and motivating others.
Plans and assigns work over periods of 3 months to a year.
Guides and directs staff to achieve operational excellence standards.
Creates a climate for optimal performance.
Manages performance.
Selects potential staff to sustain customer / client service delivery.
QualificationsQualifications and Experience
Relevant tertiary Marketing qualification. .
Min. 12-15 years’ experience
Insurance industry experience an advantage but not critical
SkillsExcellent Communication & Presentation skills
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