Job Description
Key Responsibilities include:
Marketing Research
Conduct marketing research
Analyse data to crystalise targeted marketing insight
Monitor market trends, research consumer markets, company performance metrics and competitors’ activities to identify opportunities and key issues
Planning
Developing data-driven strategic marketing plans- short term, medium and long term
Liaise with vendors to plan and implement marketing campaigns
Brainstorm new and innovative growth strategies
Budgeting and Resource Management
Develop annual budget in line with organisation’s financial procedures
Efficient utilization of resources to achieve organisation’s objectives
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
People Management
Effectively cooperating with and managing vendors
Managing across departments and influencing to achieve brand objectives
Marketing Results
Deliver set business growth
Ensure conversion of marketing activities to observable business results
Contribute to improvement in service/quality levels
Qualifications
Skills and Personal Attributes
Analytical thinking; comfortable working with numbers, metrics and spreadsheets
A fixer at heart
Strategic thinking and goal orientation
A good measure of fluid intelligence to thrive in novel situations
Creative and innovative, able to generate many good-actionable ideas
Results-oriented
Elite communication and interpersonal skills
Up-to-date with latest trends and marketing best practices
Knowledge of digital marketing
Education and Experience
A good degree in business, engineering or related field
5-year experience in service marketing with demonstrable hospitality industry knowledge
3-year management experience is desirable
Apply via :
www.smartrecruiters.com
