Job Description
To create sustainable, profitable, market volume and value growth for the High Value Segment of the Consumer Market.
To assist and support the Senior Brands Manager – Consumer Market Group in the implementation of strategies to achieve agreed business objectives
Contribute to 3-5 year market plans with clear strategy to action / operational plans.
Plan and develop High Value Segment growth strategy in conjunction with Product, marketing services and master brand Manager
Work with relevant units to develop products/services based on strong profiling of particular groups of customers. Develop initiatives to increase customers’ satisfaction via the customer management process.
Contribute to the understanding of the financial strength of key projects involving changes in subscriber numbers, cost of product/service delivery, Marketing spend, average revenue per user (ARPU), return on investment etc and proposing next steps
Apply research skill to accomplish business objectives: analyze data, search for trends, develop key findings, conclusions and indicated actions from qualitative/quantitative consumer and customer research
Develop advertising/communication concepts in support of MTN’s brand building initiatives that can be successfully executed in the market place
Manage advertising/promotions/events independently from concepts stage (agency briefing–script-storyboard development) to execution (production- flighting)
Review market and internal conditions and contribute to the development of marketing strategies for the Achievers and Traders market segments and ensure segment marketing strategies are based on clear value proposition that is aligned to MTN Value proposition.
Develop detailed plans and programs to achieve set targets for profitability, revenue, value and market share, stir up preservation, etc in support of defined marketing strategies.
Monitor execution of High Value and emerging market strategy against specifications.
Evaluate new opportunities for expansion and revenue growth and develop creative and innovative approaches to drive sustainable growth in the markets.
Develop promotion campaigns to stimulate usage and profitable consumer connections.
Identify, review and monitor demographic profiles of the Achievers and Traders segment customers continuously.
Provide delivery and performance tracking support to management, identify opportunities and leverage MTN and HV segment value proposition to take advantage of such opportunities.
Manage and contribute to the development of communication to drive understanding of value proposition and achieve business objectives.
Conduct research on the market and customers, analyze data, search for trends and develop key findings, conclusions and indicate actions from qualitative/quantitative consumer and customer research.
Develop advertising/communication concepts in support of MTN’s brand building initiatives and manage advertising/promotions/events independently from concepts stage (agency briefing–script-storyboard development) to execution (production- flighting).
Identify training and development needs for team members and manage related skills enhancement programmes to ensure enterprise targets are fully met.
Review performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.
Job Condition
Normal MTNN working conditions
May be required to work extended hours
National and international travels
Experience & Training Education:
First degree in marketing or any other Social Science discipline
MBA from a reputable local/ International institution an advantage
Experience:
8 years experience of which:
At least 3 years in a managerial/ supervisory position
Marketing experience within an FMCG environment
Experience in the telecommunications industry
Training:
Telecommunication Fundamentals
Basic GSM
MS office and common business applications
Strategic management / decision making
Effective leadership and human capital management
Minimum Qualification
BA, BEd, BSc or HND.
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