JOB PURPOSE – Successful candidate will:Champion and lead for the development and delivery of value proposition, pricing strategies, product analysis and usage intelligence, policies, processes, compliance for Airtel business GSM (Voice, Data, SMS) & VAS products and propositionsTake ownership of GSM (Voice, Data, SMS), VAS & Devices pricing strategy by ensuring that strategic/marketing decision-making is supported by an accurate, efficient and effective pricing modeling systemManage all GSM(Voice, Data, SMS) & VAS products in-life and to meet operational targets for revenues, profitability and customer satisfaction Duties and Responsibilities:Product Pricing –
Pricing Design and Strategy – Create price designs, including development of price strategies, structures, models and tools, for products, customer segments and customer bids.
Matrix – Manages cross functional support for pricing and price compliance activity, industry and regulator debate and customer pricing issues for corporate customer segments.
Conduct sensitivity analysis for deviation from standard pricing for all tarrifs and packages
Work with relevant teams in IT and network to develop bespoke packages for corporate customers
Lead all pricing and tariff approvals
Assist and advise stakeholders in making informed and effective business decision on product pricing
Analyze competitor price offerings in order to enhance the Airtel Business value positioning
Identify, develop and maximize right pricing methodology to meet business objectives
Product Management, proposition Development, Revenue and Margin Management –
End-to-end management of existing GSM (Voice, Data, SMS) and VAS value propositions to meet targets for profitability and revenues, as agreed with the Corporate Segment team
Work with Airtel stakeholder community to develop competitively priced value proposition and packages which generates agreed margins for products and services
Business Analysis, Data analysis, Usage and Retention analysis and Intervention –
Manage each in-life solution products and services on a profit and loss account basis, using financial performance data to make individual product investment and withdrawal decisions, proposing and implementing changes required to optimize performance through:
Customer incentives plans
Sales incentives plans
Upgrade
Cross Sells
Analyze the daily, weekly and monthly reports on product portfolio performance, region wise and at pan OPCO level to understand the trend of customer demands and acceptability inclination
Market and Customer Insight -Leverage market research to get insights into consumer behavior and preferences and drive future programs and promotions for GSM (Voice, Data, SMS) and VAS product portfolio Performance Management –
Provide strategic support to enhance the delivery on regional corporate sales targets for GSM (Voice, Data, SMS) and VAS product
Deploy relevant metrics to routinely monitor progress against targets and recommend appropriate remedial actions to ensure targets are met or exceeded
Provide sales performance data to support management decision making
Cross Functional Engagement and Support –
Act as the Single Point of Contact for all GSM (Voice, Data, SMS) and VAS related engagement across stakeholder departments in head office
Trade and Sales Team Information Dissemination and Training –
Coordinate content development and delivery of skill enhancement programs to enhance product knowledge of customer facing teams
Carry out regular product training needs analysis
Sales Support –
Support sales teams in development of appropriate content and solution designs required for sales proposal
Lead the development of product collateral ensuring appropriate collateral for all product within the GSM (Voice, Data, SMS) and VAS
Establish and continuously review sales management process to support the sale of enterprise products and services. Such processes include:
Bid Management
Contract Management
Effective Competitor Analysis and Intelligence –
Effectively liaise with Marketing in analyzing competitor’s activities as well as relevant market development and proposing pre-emptive counter measures
MAJOR CHALLENGES –
Driving exponential business growth across all regions
Limited IT capabilities of data management and segmentation of this segment
Creating visibility of Airtel products and services
Effective delivery and timely communication of all schemes and product launches to existing and potential Corporate accounts
KEY DECISIONS -Responding to market dynamics and recommending measures to increase sales and revenue from existing & new accounts METRIC MEASURES –
Customer Acquisition
Product Portfolio Revenue
Product Revenue Growth
Usage and Rétention
Relevant Skill and Experience
A first degree or its equivalent in Computer science, Business Administration, Sales and Marketing or Business related discipline
8+ years of varied experience in Sales & Marketing with at least 4 years at middle management level handling independent businesses
An in-depth knowledge of enterprise systems is highly desirable
Relevant experience in Telecom industry is desirable
Pricing, Product Management, Business Analysis and Planning, Presentation, Business Case Development Skills
Utmost professional integrity
Ability to present compelling business cases for investment in in-life products and services development.
Analytical thinker who can plan/execute action to exploit business opportunities.
Ability to exercise “thought leadership” throughout Airtel and customer organizations.
Knowledge of the Nigerian GSM and mobility market.
Ability to manage the product life cycle.
Ability to use market research gap analysis to develop profitable products and services.
Understanding of the industry sector and key customers in that sector inclusive of related strategies and business challenges
Experience of managing GSM (Voice, Data, SMS), VAS & Devices
Innovative
High drive for results
Analytical & strategic
Team Player; Confident and Objective
Attention to detail/ excellent oral and written communication skillsGood presentation skills
Ready to achieve beyond set target
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