Job ID: 1046868 Position Summary
To lead a team of marketing colleagues supporting the Block Buster and Managed Portfolios² at Point of Prescription (POP) and Point of Sale (POS) across Sub-Saharan Africa.
Responsibilities
Deliver brand Revenue and IBA within agreed OpEx budget
Forecast brand performance and track progress towards target
Prioritize Block Buster and Managed Portfolio within the key Therapy Areas (TA) across Sub-Saharan Africa
Invest A&P directly behind the Block Buster brands in the highest potential markets
Ensure appropriate marketing support for Managed Portfolio² across Sub-Saharan Africa
Identify and leverage synergies across markets
Develop Strategy, Tactics, Execution & Metrics (STEM) plans for each TA and their subsequent Block Buster Managed Portfolio brands
Align with Regional brand plans but specific to target markets
Ensure there is a defined digital Tactical Matrix to support each TA
Provide local insights and brand feedback to Regional Marketing teams
Ensure that programs and materials supplied are fit for purpose
Select best-fitting modules from Regional content with (minimal) adaptation/trans-creation as needed
Manage local agencies for trans-creation within guidelines and budget
Ensure operational excellence in the execution of the STEM plans in-market
Close collaboration with Country Sales Teams to ensure the Field Force Equation is well defined.
Appropriate monitoring of KPIs in close partnership with the Sales Teams
Coach and develop Marketing colleagues to achieve High Performance PEH Culture
Member of the PEH AfME Marketing Leadership forum
Drive evolution of commercial model ensuring deployment of multi channel communication enhancing overall customer engagement
Partner with the PEH Regional Marketing Lead to align on plans to maximize growth and penetration of blockbusters and Managed Portfolio
Position Responsibilities Accountable:
Brand & STEM plans for all Block Buster¹ Brands and Managed Portfolio²
Key Sales Materials to support promotion of brands:
Regulatory and Medical review required by Marketing are the owner
Management of Marketing team to GPM standards:
Including people development and IDP
Shared Accountability:
Prioritization of portfolio in conjunction with Commercial Leads, Marketing Team and Country Manager
SSA Op Plan in conjunction with Commercial Leads, Marketing team and Country Manager:
Including long range and annual forecasts
A&P forecasts
Ongoing review of forecasts and adjustment of LE as required:
In conjunction with Finance, Commercial Leads and Country Manager
Organizational Relationships
Country Manager
Commercial Leads
Health & Value Team
Medical Affairs
Regulatory
Regional Marketing
eMCM marketing
GCO Marketing services, Business Analytics & Insights (BAI)
Resources Managed Financial Accountability:
Revenue, IBA and Expense targets for defined portfolio within SSA
Supervision:
Country Portfolio Managers
8 x FTE
Education and Experience Qualifications:
Minimum 5 years of marketing experience
Minimum 2 years people management experience
Bachelor’s Degree in Marketing related discipline; master degree or MBA desired
Previous related experience in the Pharmaceutical Industry preferred
Technical Skills Requirements
Expect candidates to demonstrate these commercial /management competencies
Strategic and Operational Business/Marketing Planning
Marketing, Customer and Competitor Insight
Developing people
Data analysis, interpretation and communications
Performance and Program Metrics
Matrix leadership (Regional Marketing, FF, Commercial Leads, CM)
Fluent in French desirable
Excellent written and verbal communication (English language)
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globaljobs.pfizer.com
