Responsibilities
Undertaking marketing communications activities and planning
Supervise content management for all digital and traditional marketing platforms
Monitoring and analysing market trends
Studying competitors’ products and services
Identifying target markets and developing strategies to communicate with them.
Lead, conduct and manage all internal and external company events.
Preparing and managing marketing plans and budgets
Managing the production of promotional material
Producing reports to monitor results and presenting findings and suggestions to company directors or other senior managers
Attend tech shows, conferences and sales meetings
Conduct market research/surveys to determine market requirements for existing and future products/concepts
Expanding and developing marketing platforms.
Reporting on return on investment and key performance metrics.
Ensure brand messages are consistent.
Create marketing presentations.
Collaborate with the sales function.
Provide support to HR in planning specific appraisal system that describes the
responsibilities and performance standards for each member of the Marketing team.
Monitor and enforce industry best practices within the organisation.
Lead generation.
Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
Key Result Area:
Generation of enough and qualified leads for the sales department
Sustain initiatives for brand visibility and popularity
A satisfied and happy clientele portfolio
Adoption of a periodic customer satisfaction survey
Experience & Educational Requirements:A minimum of a first degree. A Master’s degree is an added advantage 8-10 years working experience with 3 years of progressive management experience in a marketing role. Certification in NIMN, CIM, CIPR is also an added advantage
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