Responsibilities
Researches, develops, and plans media for specified clients.
Presents media plans to account management personnel and clients.
Gathers, organizes and presents competitive research and spending data.
Works hand-in-hand with the Account Service team.
Maintains effective relationships with clients and co-op personnel.
Requests television and radio avails from station representatives.
Generates initial rating estimates on the computer with the Smart Plus rating disc data.
Negotiates lower rates, special time parameters, value-added sponsorships and promotions and, in many instances, justifies the rating estimates.
Analyzes and writes a rationale for any over or under deliveries.
Assists in training Media Assistants in radio and television buying.
Education and Experience Requirement
Bachelor’s Degree.
A minimum of 3-5 years of media planning.
Strong interactive media skill set along with good knowledge of interactive, print and outdoor.
Conversant with demand generation techniques.
Interest in SEM/SEO and Web 2.0 social marketing techniques
Direct marketing a plus.
Ability to work on multiple projects with short deadlines.
Experience analyzing complex data, market research and formulating actionable plans.
Strong verbal, written, presentation, analytical, communication and time management skills.
Experience with 3rd Party Adservers.
Extreme detail orientation, as well as organization, enthusiasm, passion, creativity and commitment.
The ability to work well with a team; function as a leader and also work independently.
Applicants should send their CV’s to: admin@culminateconsulting.com with Title of Position applied for as header
Apply via :
admin@culminateconsulting.com
