Experience: 3-5 yrs.Responsibilities
Researches, develops, and plans media for specified clients.
Presents media plans to account management personnel and clients.
Gathers, organizes and presents competitive research and spending data.
Works hand-in-hand with the Account Service team.
Maintains effective relationships with clients and co-op personnel.
Requests television and radio avails from station representatives.
Generates initial rating estimates on the computer with the Smart Plus rating disc data.
Negotiates lower rates, special time parameters, value-added sponsorships and promotions and, in many instances, justifies the rating estimates.
Analyzes and writes a rationale for any over or under deliveries
Assists in training Media Assistants in radio and television buying.
Education and Experience requirement
Bachelor’s degree
A minimum of 3-5 years of media planning
Strong interactive media skill set along with good knowledge of interactive, print and outdoor
Conversant with demand generation techniques
Interest in SEM/SEO and Web 2.0 social marketing techniques
Direct marketing a plus
Ability to work on multiple projects with short deadlines
Experience analyzing complex data, market research and formulating actionable plans
Strong verbal, written, presentation, analytical, communication and time management skills
Experience with 3rd Party Adservers
Extreme detail orientation, as well as organization, enthusiasm, passion, creativity and commitment
The ability to work well with a team; function as a leader and also work independently
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All CV’s should be sent to admin@culminateconsulting.com , with the relevant position applied for as heading.
Apply via :
admin@culminateconsulting.com
