Department: MarketingDirect Report Marketing ManagerMAIN RESPONSIBILITY AREAS :Job Description:
Developing mid and long-term marketing strategies for the categories under responsibility
Developing and executing the yearly activity plan in line with marketing strategies
Developing communication strategies in all channels (TV, radio, newspaper, PR, POP, sponsorship)
Managing relations with international or local third parties: creative, media, BTL & PR agencies
Orienting the media planning department to create the media plan in line with brand communication strategies
Competitor analysis to senior management (Market shares, shelf prices, promotional activities, communication campaigns, PR activities, new product launches)
Proposing and implementing necessary market researchers after monitoring brand performances (performance tests, pre and post ad reports, customer satisfaction index etc.)
Working closely with sales team to plan promotional activities to boost sales and increase product trials
Requirement:
Min. 5 years experience (Hygiene category experience will be an asset)
University degree in a business-related subject (preferably social sciences like management, economics, international relations etc.)
Locality: Nigerian only
Experience in a corporate firm preferably in FMCG sector (multinational company with international brand management experience)
Having skills in leadership, team management, problem-solving mentality, analytical thinking.
Having skills in using MS Office Programs.
Being passionate, ambitious, success-oriented.
Remuneration Package: attractive as per industrial standards
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