Job Summary
The Brand Manager shall be passionate about uncovering consumer insights and delivering innovative marketing campaigns.
He/she shall join a dynamic and fast-paced environment and will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.
Responsibilities
Analyse how the company’s brand is positioned in the market and crystallize targeted consumers insights.
Take brand ownership and provide the vision, mission, goals and strategies to match up to.
Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
Lead creative development and create motivating stimulus to get targeted population to “take action”.
Establish performance specifications, cost and price parameters, market applications and sales estimates.
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
Oversee marketing and advertising activities to ensure consistency with product line strategy.
Monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service.
Monitor product distribution and consumer reactions.
Anticipate bottlenecks.
Brainstorm new and innovative growth strategies.
Align the company around the brand’s direction, choices and tactics.
Required Qualification and Experience
Bachelor’s Degree in Marketing or a related field.
Minimum of five (5) years’ work experience.
Additional Requirement:
Proven working experience as brand manager.
Drive for results and leaderships skills.
Excellent understanding of the full marketing mix.
Highly creative with ability to think out of box.
Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
Strong analytical skills and data-driven thinking.
Advanced communication and interpersonal skills.
Up-to-date with latest trends and marketing best practices.
Comfortable working with numbers, metrics and spreadsheets.
Excellent command of the English language
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Use the emails(s) below to apply Applicants should forward their CV’s kindly make the subject of the mail the job title. Note: Only successful candidates will be contacted.
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