Industry: Automobile Function: Brand Management Key Responsibilities
Strategic management of the assigned brands to achieve the business targets including awareness, volume, and penetration
Develop & Build the overall Brand Strategy. Marketing Plan and Product Positioning for the entire range of products and sustenance through various marketing tools.
Coordination with agencies to develop and execute product Campaigns. Planning marketing budgets and meeting these budgets without compromising the impact of the communication.
Strategize future growth for the company both in terms of sales and visibility.
Research products and competitions by analyzing the market research data (the current and past industry trends, consumer behavior and requirements. market competitiveness of products etc.)
Interact closely with the sales team to analyze the challenges faced by the product in the market and form solutions to address these challenges.
Market Research tools to understand the brand health on a regular basis. Manage Business Development/product launches.
Preparing SOPs / Manuals for Marketing Division.
Measure and report performance of all marketing campaigns, and assess against goals (PCI and KPIs)
Align the company around the brand’s direction, choices and tactics
Requirements
HND/B.Sc. Marketing or related field with minimum four (4) years’ experience in similar position
Excellent verbal and writing skills
Innovative ideas on promoting product and ability to think Out of the box
Good analytical skills and data-driven thinking to ensure good ROI for your marketing efforts Project management skills
Drive for results and leaderships skills
Excellent understanding of the full marketing mix
Experience in identifying target audiences and devising campaigns that engage, inform and motivate
Comfortable working with numbers, metrics and spreadsheets
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Interested and qualified candidates should send their application letter and CV’s to recruitment@agleventis.com with the job title as the subject of the email.
Apply via :
recruitment@agleventis.com
