Job Summary
Build a stronger, vibrant brand and improve the brand equity
Develop and ensure implementation of the company’s marketing communication strategy for various segments.
Ensure Etisalat’s brand visibility via appropriate communication channels e.g. print and electronic media.
Principal Functions Tactical:
Provide input to the articulation of Etisalat’s marketing communication strategy including policies, procedures and guidelines.
Keep abreast of global and local best practice as it relates to the unit’s activities.
Continuously review the unit’s activities, make recommendations for improvement and implement approved initiatives to ensure enhanced performance of the team.
Identify required resources, personnel and funding to achieve the unit’s strategy.
Establish and maintain relationships with key internal and external stakeholders especially media agencies.
Operational:
Coordinate all activities of the marketing communication function and ensure compliance with defined policies, procedures and guidelines.
Execute marketing communication plans for promotions, events/sponsorship and other marketing activities/initiatives.
Coordinate all marketing/brand related communications (graphic and print materials) originating from the organization and ensure quality and consistency with the preferred brand image and established specifications/standards.
Ensure all marketing communications address specific information needs of target markets as well as provide clarity on products and service offerings.
Provide input to all marketing communication contracts with vendors/media agencies as required and monitor their activities to ensure adherence with service level agreements.
Ensure constant accessibility to accurate product information by relevant users (existing/ prospective customers).
Ensure consistency of Etisalat’s brand identity with its international operations and ensure that all enhancements/modifications to the brand policy are effected as required.
Implement the unit’s work programs and plans in line with agreed upon procedures and guidelines.
Plan and manage the human and material resources of the unit to optimise performance, morale and enhance productivity.
Manage inter-functional relations to ensure synergy across the various departmental functions.
Provide leadership and guidance to team members and manage subordinates’ performance towards the achievement of overall team objectives.
Monitor and control the budgetary needs of the unit.
Prepare/compile agreed periodic activity and performance reports for the attention of the Director, Brands and Experience.
Perform other duties as assigned by Director, Brands and Experience.
Educational Requirements
First Degree in Marketing, Communication, Business Administration or any relevant discipline from a recognized university.
A Master’s Degree in Marketing, Marketing Communication, Advertising or relevant post graduate programme
Experience,Skills & Competencies
10 to 12 years work experience with at least 5 years in an advertising agency (or agencies), in addition to a minimum of 3 years in the telecoms industry.
Previous experience in marketing communications management in a corporate environment
Adverting industry knowledge
Marketing Communications Management
Brand management experience
Creative process management
Electronic and print production management
Strategic thinking
Innovation
Results Orientation
Leadership & People Management
Presentation/Facilitation
Stakeholder Relationship Management
Communication
Personal Effectiveness
Customer Focus
Passion for Excellence
Integrity
Empowering people
Growing people
Team work.
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