Role of Online Marketing Officer:As a key member of our Marketing team for a telecommunication company, the ideal candidate would will be responsible for the execution of inbound marketing strategy, drive web-based marketing campaigns and maintenance and development of the corporate web sites.
Main Duties:
Develop and optimise online marketing initiatives to drive customer acquisition;
Improving the usability, design, content and conversion rate of the company website
Create and optimize targeted and custom landing pages and micro-sites;
Implement, analyse, and optimize organic and paid search engine marketing activities;
Implement and execute email campaigns to nurture leads and customers;
Analyse and provide weekly & monthly digital marketing metrics and lead status reports;
Develop and manage content-based Social Networks, digital marketing and Blog Sites. Personal Qualities:
Candidates need to be:
A focussed, self-motivated digital marketer with creative flair who will bring digital marketing strategies to life.
A marketer passionate about all things digital that thrives on delivering exciting and show stopping campaigns and content.
A highly effective individual who has an absolute eye for detail and is focussed on improving business performance through exceptional campaign execution, reporting and evaluation.
Skills & Qualifications:
Bachelor degree in Marketing, Web Design/Development, or related discipline;
Experience with Online Lead Funnels (generation, nurturing, scoring and conversion);
Experience in managing and designing email campaigns
Experience with Email Marketing programs;
Experience with SEO and SEM;
Experience with Online Analytics (Google Analytics, Trends, Webmaster Tools, Website Optimizer, Keyword Tool, URL Builder)
Experience with Web 2.0 and Social Networks (Blog, Twitter, LinkedIn, Google+, Facebook, YouTube)
Sensitivity to User Experience and Design.
CVs should be submitted to resume@HRLeverageAfrica.comThis description is not intended to establish a total definition of the job, but an outline of the duties. Issued by HRLeverage Africa, March 2016
Apply via :
resume@HRLeverageAfrica.comT
