Job ID: 1026969 Location: Calabar Reports to: Retail and Distribution Manager Region: NEAR Job Purpose: describe in one or two sentences the primary purpose of the job
Retail sales representative to promote Pfizer products in retail pharmacies to pharmacist and pharmacy staff, to drive the offering of Pfizer brands to customers, through detailing activities and audiovisual presentations.
Key Accountabilities: (the main results the job holder is accountable for delivering)
Detailing Pfizer’s products key features to the pharmacist in key retail accounts.
Manage total Pfizer’s portfolio in key Pharmacies.
Develop and execute Business / Customer / Account plans for portfolio of products for a given geography, in line with Pfizer values.
Allocate resources effectively to best fit business / account plans.
Regularly review performance and progress of implementation of plans against agreed metrics
Set accounts sales targets as well as standards sales activities.
Grow existing or develop new business to meet or exceed sales targets in key accounts.
Develop and grow relationships with key customers through commercial knowledge, relationships and selling skills.
Work to create Innovative commercial value propositions to drive desired availability
Work to identify potential new clients and business opportunities
Call and promote selected products on all commercially relevant personnel at the POS (owners, pharmacist.) the expected number of times a day with targeted frequency and sequence
Negotiate and secure the availability of promoted products, checking and ensuring proper inventories and the timely ordering of products
Present the value added commercial initiatives and programs.
Gather feedback and present corresponding Pfizer solutions to customer needs
Spot emerging trends in retail (customer, competitor information, and value proposition insights) and communicate to the management of sales and marketing
Report appropriate feedback and competitive info from customers to management for strategy adaptation.
Managing financial situation of his or her customers.
Meet all administrative and compliance expectations of management
Managing distributor’s inventory and sales.
Propose and coordinate with marketing team pharmacies promotional plans and activities.
Job Specific Technical/Functional/Professional Competencies:
Excellent Verbal, Presentation and Written Communication Skills
Must possess Business and Financial acumen
Must possess Basic Selling Skills
Must be a Self starter and Emotionally intelligent
Must be Change agile
Must possess People /Relationship Management Skills
Exceptional Aptitude for Learning
Basic Information Technology [IT] Knowledge.
Proficient use of Microsoft Office, Excel Software Packages
Experience and Knowledge
Bachelor’s Degree in Biological Sciences, Preferably Pharmacy (B. Pharm)
Geographical knowledge of the territories
Up to date knowledge of relevant Therapeutic areas.
Familiar with Standard concepts, practices, and procedures within the Pharmaceutical Industry in Nigeria.
Minimum of 1 -2 years’ experience in the Pharmaceutical Industry
Proven level of integrity
Dimensions: Budget Responsibility/ Number of Reports/ Geographic scope
Responsible for geography base trade budget
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