Job description
Marketing Manager will focus on the organisation’s consumer product offerings (home care) and formulate and execute a comprehensive marketing strategy
Preparation, Implementation & Control of the Marketing Plan & Budget.
Formulate & execute Category, Brand and Portfolio strategies, both for new & existing products.
Execution of all Communication Initiatives (above, below & through the line).
Planning, Development and Implementation of media, advertising, creative & PR plans.
Work with the Communication Agencies, Consultants, Associates and all other external & internal Stakeholders for delivering the right marketing mix to the consumer in keeping with organisational goals.
Lead ideation & innovation efforts that meet business & brand objectives.
Lead all consumer & market research initiatives.
Analyse consumer trends, category & market dynamics, internal data and competitive intelligence thereby influencing & shaping organisational & category strategy. Develop a deep understanding of the consumer that is reflected in all product, packaging, service & communication that emanates from the organisation.
Custodian for the New Product Development process.
Develop & Implement Brand Guidelines and ensure compliance in keeping with external & internal mandates and regulations.
Build and nurture an effective Marketing Team in line with organisational requirements.
Desired Skills and Experience
6 to 8 years of experience in the Marketing Function in the FMCG industry (preferably homecare sector), with any reputed company in the consumer products (homecare).
He / she should have at least 5 years of experience in FMCG Brand Management, at a managerial level
Post graduate degree in Business Administration from a leading/ reputed institute
Should have experience in the Nigerian market
Within the age bracket of 35-40 years
To apply for this position, visit TGI’s Post on LinkedIn
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