Job Description
The Product Manager is responsible for developing and executing the brand plans and marketing programs, whilst adhering to global guidelines and ensuring brand objectives are achieved.
Responsibilities
Developing and implementing annual brand plans in accordance with global strategies.
Establish good working relationship; develop strong customer and sales relationships.
Providing clear consumer insights (consumer needs, segmentation and value proposition).
Creating value by building brand equity with the consumer targets, whilst creating below the line tools to achieve sales objectives.
Agreeing objectives with sales team, jointly developing marketing and brand plans for channels and key accounts.
Building and activating the respective brands in the trade (planning and executing tailored events, promotions).
Developing and implementing activities to recruit new consumers in close cooperation with sales teams.
Monitoring and evaluating key programs with recommendations for future action.
Leading local promotional development (objective setting, implementation and post-evaluation).
Acting as a Brand ambassador internally and externally: Sales Force, Trade, Consumers, Public Relations Agencies, Press, etc.
Managing individual T&E budget in the most professional manner and operating at all time with high level of integrity
Support to Brand Manager:
Developing PR plans, setting objectives and ensuring post evaluation.
Ensuring that local PR activities and messages are in line with brands strategies
Requirements
Minimum of second class lower degree.
3-5 years relevant sales/product management experience.
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Interested and qualified candidates should send their updated copies of CV’s to chidinmai@profiliant.com with the position as the subject of the email.
Apply via :
chidinmai@profiliant.com
