Job Purpose
Each Communications intern will be responsible for his/her required field – Radio, TV or Digital and will work with the Communications Coordinator and respective media organisations on ActionAid Nigeria fundraising initiative programmes on each media platform.
Specific Responsibilities Radio:
Work with producer to conceptualize research and generate ideas for interesting, engaging fundraising radio programme.
Work with producer to develop content, write scripts, source participants and manage audience response.
Assist producer in sourcing and managing presenters/other personnel involved in the radio programme
Produce pre-production briefings for presenters, reporters, technical staff and other contributors.
Ensure that the radio programmes run as planned and that they are tailored to key audience demographics.
Responsible for the logistics of getting people, resources and equipment together to the right place at the right time.
Responsible for preparing budgets and payment to relevant service providers
Checking that copyrights are cleared and understanding media law
Develop risk mitigation and management plan
Develop and implement tools to monitor, evaluate and report on audience impact
Respond to audience feedback and refer arising issues to relevant units within ActionAid Nigeria.
Liaise with relevant units/ActionAid partners in organising community visits where necessary.
With support of Communications Unit identify the most appropriate mediums for building awareness of the radio programme.
Undertake any other assignment related to the fundraising media programme.
Television:
Work with producer to conceptualize, research and generate ideas for interesting, engaging fundraising television programme.
Work with producer to develop content, write scripts, source participants and manage audience response.
Assist producer in sourcing and managing presenters/other personnel involved in the television programme.
Develop risk mitigation and management plan
Develop and implement tools to monitor, evaluate and report on audience reach and impact.
Organise equipment, produce pre-production briefings for presenters, technical staff and other contributors.
Ensure that TV programmes run as planned and that they are tailored to key audience demographics.
Responsible for the logistics of getting people, resources and equipment together to the right place at the right time.
Responsible for preparing budgets and payment to relevant service providers
Checking that copyrights are cleared and understanding media law
Respond to audience feedback and refer arising issues to relevant units within the organisation as necessary.
Liaising with relevant units/ActionAid partners in organising community visits where necessary
With support of Communications Unit identify the most appropriate mediums for building awareness of the community sponsorship television programme Undertake any other assignment related to the fundraising media programme.
Digital:
Identify target audiences and analyse their characteristics, behaviour and digital media habits in order to understand what digital channels, content format, content focus, tone, etc. will most effectively reach and mobilise potential donors.
Brainstorm and design a creative digital fundraising strategy for AAN’s community sponsorship initiative mobilizing target audiences.
Develop a social media content calendar for each month, taking into consideration strategic internal and external opportunities such as relevant ActionAid events, UN Days ,etc.
Conduct research and liaise with programme staff to gather interesting and relevant information, data and statistics that could be incorporated into digital content.
Create and maintain an up-to-date and well-organised content library for all collated information/data on ActionAid’s central information sharing platform.
Create engaging content on ActionAid CS website and social media platforms targeted at recruiting supporters for the Community Sponsorship initiative. (includes CS website, Facebook, Twitter, YouTube, Instagram, LinkedIn, SMS, e-newsletters, etc).
Proofread content and ensure it is in line with ActionAid brand guidelines before release.
With the support of Sponsorship Communications Advisor promote Community Sponsorship content on targeted digital platforms.
Analyse and assess social media analytics on an ongoing basis to determine what content and format is most effective and adjust plan as necessary.
Work with the database officer to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Relationships:
Internal Relationships: PACC/Fundraising, the entire AAN Team
External Relationships: Media, organisations/producers/presenters
Persons Specifications Attributes/Skills/Essential/Desirable/Education/Qualifications:
Bachelor’s Degree in Mass Communication, Creative & Performing Arts, Theatre Art or relevant studies.
Membership of relevant professional Institute.
Experience:
Relevant NYSC experience in the required field (TV, Radio or Digital/Newsletter)
Experience working in TV, Radio or Digital Media sector.
Skill Abilities:
Strong communication and writing skills
Good computer skills especially in the use of publishing tools
Multi-tasking skills
Excellent planning and prioritization skills
Content production/Photography skills.
Personal Qualities:
A person of integrity
Creative and takes initiative.
Able to work effectively in a diverse team environment
Willing to work additional hours at crucial times.
A self motivated person able to work without close supervision
Effectively promote the AAN’s mission, values and objectives.
Interested and qualified candidates should kindly send their applications in MSWord attachment to: vacancy.nigeria@actionaid.org clearly stating position as the subject of the email. Click Here to View Description Note: Only Electronically submitted forms will be considered.
Apply via :
vacancy.nigeria@actionaid.org
