Purpose / Role
Will execute marketing programs at the store level in order to drive traffic, sales, and brand awareness in each local store.
Will be responsible for coordinating and executing all local store marketing efforts of individual stores to achieve sales and attendant objectives
Key Aims and Objectives
Creating and maintaining each stores customer.
Coordinate distribution of print materials for strategic marketing programs as dictated by location objectives,
Frequently visiting stores in all designated markets to ensure message consistency and insure all marketing standards are in place,
Distribute and maintain all in-store marketing materials for promotions and
Coordinate training to communicate marketing procedures for specific events and promotions to Area store Managers and Crew members
Prime Responsibilities and Duties
Lead the execution of local store marketing initiatives for Domino’s Pizza stores and test new programs in order to broaden DP awareness and drive traffic to local stores
Help establish positive and ongoing relationships with local businesses and organizations through face to face visits, marketing material distribution and couponing
Work closely with schools to promote positive relationships with administration, teachers, students and sports teams
Involvement in all Public Relations opportunities and efforts including media events, fundraisers and public engagements
Establish strong relationships with Store management teams and guide them on program execution of promotions and events that DP brand loyalty
Lead DP crew to execute local marketing programs efficiently and successfully
Effectively build, post, print, distribute and develop promotion specific communication materials to be used for local marketing initiatives
Create and maintain tools to enable local adaptations of scalable marketing programs.
Solicit, negotiate, recommend and execute localized region-specific DP marking programs.
Source partnerships with local entities (Chambers of Commerce, youth sports, schools, public servants, etc.), managing local executions of promotions, creating/ implementing store-level events.
Create, implement, and support innovative region-specific marketing programs which focus on driving local store sales, competitive pricing, and benchmarking.
Identify and analyze food service opportunities through store management and guest interaction.
Plan, promote, and execute community events, promotional programs, and local marketing initiatives using face-to-face marketing strategies.
Gather, analyze and conduct market research to identify opportunities with demographic information to increase sales and drive additional customer traffic to stores
Build and maintain a database of marketing partners, vendors and area influencers
Anticipate the community and guests needs; know and own the market within a 5 mile radius of each store.
Work with Store Managers and Community Coordinators on efforts to build store traffic and brand loyalty through partnerships, community participation, fundraisers, contests and giveaways
Continually research and implement new methods of effective local store marketing
Experience / Education Required
3 years of prior work experience in developing local store marketing programs, Proficiency in Excel; SAP is an advantage,
3 years prior business experience in sales, management, marketing, photography, business promotion and public relations
Formal Education in Business Management an or Marketing.
Good analytical skills
Independent, mature, self-initiative and possesses positive attitude
Ability to:
Make decisions and exercise sound judgment
Function as an effective coordinator is a must
Ability to work a flexible schedule based on business needs, which may include evenings, weekends and holidays
Ability to travel to stores and our store neighborhoods for events and marketing activities
Demonstrated self-starter and problem solver with excellent interpersonal skills
Focused on attention to detail, taking initiative, and working in a positive environment
Able to work under pressure and tight deadlines
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Interested and qualified candidates should send their Application letters and CV’s to: hr@eatngo-africa.com
Apply via :
hr@eatngo-africa.com
