Job description
Profile:
The candidate will be an Internet savvy, serial media/online marketing expert, with sound marketing acumen, intellectually sound and shrewd, with a rich experience in digital marketing solutions. Experience working with FMCG brands is a must.
Responsibilities:
Executes a comprehensive social media strategy that raises visibility and traffic for target audiences and followers
Analyze and report on campaign performance on a day to day basis for impact on target audiences – translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns
Create monthly editorial content calendars for each brand within the portfolio
Create, curate, and manage all published content (images, video and written).
Customer relationship manager,online monitoring,listening and evaluation.
Cultivate a social media referral network
Copy, edit articles, press releases and other content from freelancers
Research and source material for content. working with sales and marketing team to create ideas
Manage social media presence and execute maintenance on social media properties and accounts -Instagram, Google Plus, Facebook, Pinterest and Twitter
Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate. I.e. Monitor, listen and respond to users in a “Social” way while cultivating leads..
Analyze Social Media statistics: Likes, impression, reach to generate insights from site metrics and implementing same to improve site performance
Manage freelancers while providing collaboration and training as needed
Analyse marketing initiatives – Responsible for metrics and delivering monthly reports and measuring ROI
Community Building : Research and identify Communities, Sub-Groups from various touch point of each regions ( Music, Football, Comedy, Celebrity e.t.c ) and develop how the organization can leverage this partnerships
Interested and suitably qualified candidates should visit Great Brands Career Page on LinkedIn
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