FUNCTION:
The market development manager will be responsible for top class implementation of the company’s Sales Way and AVQPAP in a specific area or territory. Apply understanding of relationship building, and core selling skills to optimally position our client’s brands for success on and off trade outlets and achieve monthly priorities as agreed with the Area Manager.
The Market Development Manager will develop and manage the distribution of our brands and ensure we deliver the basics AVQPAP (Availability, Visibility, Quality, Pricing, Advocacy & Promotions) in their territories, as well as grow sales faster than competition.
PRINCIPAL ACCOUNTABILITIES:
Deliver minimum of 90% of POS benchmarks across “call on outlets segments” for prioritized brands.
Identifies business opportunities to enlarge the company’s portfolio and define best course of action.
He/she must Understand, support and amplify company’s brand and customer activity in a specific area.
Initiates products listing and introductions on trade and off trade.
Makes suggestions and proposes all necessary adjustments within his scope of responsibilities.
Participates in the marketing plan preparation and recommends strategic approach by brand.
Reports to the Area Manager.
Share learning within the team and collaborate on sales projects
DIMENSION:
80% presence working in trade calling on outlets to deliver above accountabilities and 20% in the office for other reasons.
90% of time spent on core spirits brands as will be assigned and 10 -20% on RTDs depending on outlet type within coverage.
DELIVERABLES:
Execution of Promotional and Visibility Activities
Business and Customer Development
Monitor & Report Competition
Advocacy and PR amplification
Consumer and Customer Insight
KNOWLEDGE & EXPERIENCE:
A Bachelor degree with basic business, marketing & sales experience.
Minimum 1-2 years’ experience preferably in sales.
FMCG experience essential and Spirits business knowledge is a plus
Strong knowledge of local market and culture
Good knowledge of Microsoft PowerPoint, Excel and Word
Geographically mobile and experienced driver with a valid drivers’ license.
SKILLS:
Be self-motivated & sense of ownership
Dealing with people with a positive, patient, assertive and humble approach.
Proactive and Can do attitude
Confident and able to communicate well across different cultures and develop relationships.
Excellent spoken and written English.
Transparency & trust
Reporting – Be able to analyse, measure and report efficiency of his activities.
Learning on the fly – Should be able to learn and employ new skills quickly.
Interested and suitably qualified candidates should visit Whytecleon’s Career Page
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