Job Description Email Marketing Strategist to grow and enhance the email marketing program for our highly successful ecommerce business. The Email Marketing Strategist will have very strong technical skills and will come from preferably an Ecommerce environment, in which email drove sales growth.On a broader scale this role is responsible for managing and optimizing the email program through the use of industry best practices, creative, and precise use of data and analytics. The candidate will also be responsible for the campaign process end-to-end, including design (photoshop), list management and segmentation, HTML coding of emails, tracking and deployment of emails using our ESP.Reporting Line Head, Digital MarketingDuties & Responsibilities
Creating engaging and visually appealing communications that should prompt customer engagement and translate to conversions.
Creating visually engaging customized email templates
Implementing design through HTML & CSS.
Contribute to development of initiatives that brings about high volume sales
Sourcing and Purchasing of images online.
Manage Brand Corporate Identity assets.
Ability to create visually appealing designs for digital display advertising resulting in click throughs and conversions
Editorial design and excellent marketing collateral design skills
Professional Logo design skills and brand identity design skills
Skills & Competencies
Design skills:• Highly proficient in HTML / CSS• Digital design• Ability to create responsive emails and templates to ensure optimal viewing on mobile and desktop devices• End-to-end production and deployment of emails.Web skills• Cross browser compatibility testing• Email campaign knowledgePackages:• Adobe Creative Suite• Illustrator• Photoshop• DreamweaverQualifications & Experience Essential• Capable of conceptual design and creative solutions• Confidence in developing a core creative ideas• Ability to demonstrate a clear understanding of the ‘brand’ and ‘branding’• Delivering ‘on brand’ & within guidelines – design resolutions• Insightful and innovative• Conceptual thinker• Detail orientated• Ability to balance and prioritise multiple projects with short deadlines• Strong organizational / project management skill• Strong Interpersonal skills• Self-starter with ability to work with minimal supervision.EssentialBsc/HND from a reputable InstitutionMinimum of 3 years work experience as a creative designerA skills Test will be carried out for selected candidates
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