Main Purpose of the Job
The Senior Executive, Social Media will be expected to work across accounts and across the division including: community management, digital PR and insight/research management.
The role and deliverables of the Senior Executive, Social Media should be determined on a brief-by-brief, project-by-project basis by the social team member lead or the account project manager.
Main Responsibilities
Where necessary, the Senior Executive, Social Media will be expected to community manage on owned platforms:
Community management includes the following deliverables:
The coal-face of multiple brands on owned social channels
Write and publish daily content – led by weekly/monthly content plan
Listen and engage with communities and influencers in the social space
Grow owned channels
Turn-around negative community sentiment about the brand
Trawl and aggregate web content
Feedback community behaviours and insight to client
Compile monthly activity insight reports
Where necessary, the Senior Executive, Social Media will be expected to perform a digital PR role:
Aid in earned media planning and implementation, including earned media drop schedules
Generate content for publishing by third-party publishers (including blogs, forums, and websites)
Ongoing liaison with third-party publishers on content performance and targets
Establish offline relationships with bloggers and influencers
Report-back on earned media campaigns and make recommendations
Show key understanding of the Nigerian blogger/influencer mix as applied to brands
Show key understanding and application of international earned media trends as they relate to the local market
Key Responsibilities Internally:
Proactive delivery of client expectations
Deliver on social channel targets and metrics
Write and publish daily short-form copy that is on-brand
At times, project manage design, development, content and creative on channels/campaigns
Around-the-clock management of brand communities where necessary
Monthly content flat plans
Weekly/monthly social reports and insight
To client:
Full understanding of clients’ marketplace and business
Escalate brand-threatening community issues to client
Inform the client of relevant new media developments and leanings
Required Qualifications/Experience
A Bachelor’s Degree in a relevant course from a reputable institution.
4-5 years working experience from a Digital Agency.
Social Media certification will be an added advantage.
Key Competencies / Skills Thorough understanding of:
Brand and community behaviours online
Social media tools and techniques (eg. publishing and insight)
The Nigerian and international social landscape
Agency workflow and deadlines
Implementation
Key Characteristics
Pro-activity
Creativity
Teamwork
Innovation / initiative
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Interested and qualified candidates should forward their CV’s to: preye@hamiltonlloydandassociates.com Note: Only successful candidates will be contacted.
Apply via :
preye@hamiltonlloydandassociates.com
